Modules

Module title: Live Project for Hospitality, Marketing, Tourism and Festival and Events
SCQF level: 09:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: TSM09107
Module leader: Lynn Waterston
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no prerequisites required for this module.
2019/0, Trimester 2, Blended, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Lynn Waterston
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The live project module integrates prior academic and prior experiential knowledge with that of personal development attributes and employability skills by undertaking a realistic tourism; festival and event; hospitality or marketing industry based live project.

The lectures include project management, professional behaviour and working practices, action research methodology and analysis, teamwork skills and working practices, business report writing and persuasive oral presentations (LO1). Interactive workshops enable the teams to develop and assess their progress in terms of developing professional relationships, problem solving, dealing with conflict, project management, teamwork skills, conducting meetings, business report writing, developing (LOs 1-5). Each team in their ‘consultant’ role is further facilitated by an appropriate subject tutor and business contact (LO3). The workshop programme will include material from the Confident Futures programme and guest speakers will cotribute to the lectures.

A Moodle discussion space will be set up for each team to help them to communicate, write and edit as a team if they choose.

This module fosters deep learning and empowers the student to take rsponsibility for their own learning and enables the student to develop and practice a comprehensive range of employability skills relateing to the 'real' world of work including: critical reflection, teamwork skills self and peer assessment, time management, project organisation and planning, business report writing (LOs 1-5).
Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 8
Face To Face Seminar 14
Independent Learning Guided independent study 350
Face To Face Project Supervision 14
Independent Learning Fieldwork 14
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 60 1-5 14/15 HOURS= 0, WORDS= 8000
Oral Presentation 20 1-5 14/15 HOURS= 1, WORDS= 0
Discussion/Participation 20 5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

This live project module is based on a student/business collaboration, investigating and evaluating a 'live' case study. The projects are dynamic, collaborative and an interactive process whereby students research elements of business activity. The appropriate live project allotted to each team of subject specific students is the core of the module. The briefs are prepared by the teaching team with the host organisation. The project's aim and objectives normally relate to a specific problematic issue or investigation relating to the business's practices or issues.

Students will gain subject specific knowledge according to the project brief. The delivery of the module enables the student to develop and apply problem solving, decision making, reflective and teamwork skills, theory and practice of teamwork dynamics, creative thinking, interpersonal, communication and presentation skills for the world of work. .
Learning Outcomes for module:

LO1: Identify and appraise academic and prior experiential knowledge of the industry and operational management theories relevant to the solution of an industry based issue or problem presented in a team live project brief.
LO2: Formulate, carry out and evaluate an appropriate plan of activity, including identifying team roles and responsibilities, recognising and overcoming likely problems and making an active contribution to the team.
LO3: Select and present realistic results/recommendations which are acceptable to the host organisation and the university in a written report.
LO4 Present a persuasive group oral presentation of their proposals to the host organisation and academic tutor and defend their recommendations appropriately.
LO5 Compare performance of self and other team members to agreed criteria and make recommendations for future improvements.
Indicative References and Reading List - URL:

Recommended - JANKOWICZ, A. (2005) BUSINESS RESEARCH PROJECTS: THOMSON LEANING, 4th ed. - ISBN: 1844800822
Recommended - THOMPSON, L. (2011) MAKING THE TEAM:A GUIDE FOR MANAGERS: PEARSON, 4th ed. - ISBN: 9780132479042
Recommended - BRYMAN, A. AND BELL, E. (2011) BUSINESS RESEARCH METHODS: OXFORD UNIVERSITY PRESS, 3rd ed. - ISBN: 9780199583409
Recommended - LEVIN, P. (2012) SUCCESSFUL TEAMWORK:FOR UNDERGRADUATES AND TAUGHT POSTGRADUATES WORKING ON GROUP PROJECTS: EBOOKS CORPORATION, 1st ed. - ISBN: 9780335226191
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