Module title: International Wines and Spirits Management

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09116
Module leader: Simon Chiu
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Simon Chiu
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning &Teaching methods including their alignment to Lo’s

LO1-5 The classes deliver the related operational and theoretical underpinning in a varied and stimulating manner, utilising audio visual and on-line material as well as industry speakers. Students are actively encouraged to engage in classroom exercises and discussion..

Embedding of employability /PDP/Scholarship skills

LO1-5 The range of teaching and learning approaches used within the module encourages deeper learning, and also seeks to develop skills such as information retrieval, interpretation and analysis, and oral and written presentation styles.The close alignment to the module to industry, helps embed such skills as scholarship, critical thinking, oral communication, information retrieval and academic literacy.


Assessment (formative and summative)

Formative assessment is built into tutorial sessions to provide student feedback and support. This takes the format of questions relating to the previous lecture material covered. In addition, students submit an essay plan, prior to the essay submission.
Summative assessment is based upon an essay submission of key topical areas within the Wines and Spirits trade, to deepen students knowledge, handed in week 9. An examination comprising of both multiple choice questions and short essays is undertaken at the end of the module to complete the assessment.

Research/Teaching/linkages

Students are required to critically analyse a topic in depth for submission in essay format.
Research preparation and verbal participation is required during tutorial sessions and wine tasting workshops

Supporting Equality and Diversity

All teaching and learning materials are on Moodle. Academic supervision is available to support students.

Internationalisation
International students are encouraged to provide relevant food and drink examples from their home country and draw upon their knowledge and experience.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 174
Face To Face Seminar 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 10 1,2,4 7 HOURS= 0, WORDS= 500
Essay 30 1,2,4 9 HOURS= 0, WORDS= 2500
Centrally Time Tabled Examination 60 2,3,5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Description of module content:

The study of viticulture, vinification and distillation methods.Classification and styles of wines and spirits produced.The size and structure of the licensed trade and current drinking trends. Consumer expectations, attitudes and motivational behaviour towards drinking alcohol. The role of alcohol in society. Product merchandising and evaluation.The importance of branding and brand awareness.. Purchasing, stock, revenue and legislative control of alcoholic beverages .

Learning Outcomes for module:

LO1: Develop a critical understanding of the social, cultural and historical role of wines and spirits in modern society
LO2: Examine the production processes involved of the major wine and spirit regions of the world.
LO3: investigate the classification of market segmentation when deploying branding strategies in the wine and spirit industry
LO4: analyse the elements of wines and spirits through the systematic tasting technique
LO5: Analyse the application of purchasing methods ,financial management and stock and legislative control to licensed premises

Indicative References and Reading List - URL:

Core - HALL, C AND MITCHELL, R (2008) WINE MARKETING: A PRACTICAL GUIDE: BUTTERWORTH HEINEMANN, 1st ed.
Core - CHARTERS, S. (2006) WINE AND SOCIETY: BUTTERWORTH-HEINEMANN, 1st ed.
Core - WINE AND SPIRIT EDUCATION TRUST (2012) WINES AND SPIRITS: UNDERSTANDING STYLE AND QUALITY: WINE AND SPIRIT EDUCATION TRUST, 2nd ed.
Recommended - WINE AND SPIRIT EDUCATION TRUST (2006) DISTILLING KNOWLEDGE- A PROFESSIONAL GUIDE TO SPIRITS AND LIQUEURS: WINE AND SPIRIT EDUCATION TRUST, 1st ed. - ISBN: 9781905819003
Recommended - BOWIE, D. AND BUTTLE, F. (2004) HOSPITALITY MARKETING: ELSEVIER, 1st ed.
Recommended - HENDERSON,J. AND REX, D. (2012) ABOUT WINE INTERNATIONAL EDITION: DELMAR, 1st ed. - ISBN: 1397814354882
Recommended - BRASSINTON, F. AND PETTITT, S. (2003) PRINCIPLES OF MARKETING: HARLOW, PRENTICE HALL, 1st ed.
Recommended - DAVIS,B (2012) FOOD AND BEVERAGE MANAGEMENT: ROUTLEDGE, 5th ed.
Recommended - INTERNATIONAL JOURNAL OF WINE MARKETING
Recommended - INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
Recommended - INTERNATIONAL JOURNAL OF WINE BUSINESS RESEARCH
Recommended - WINES - WWW.WINEANORAK.COM
Recommended - WHISKY - WWW.SCOTCH-WHISKY.ORG.UK
Recommended - WINES AND SPIRITS - WWW.THEDRINKSBUSINESS.COM
Recommended - WINES - WWW.WORLDWINES.COM
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