There are no pre-requisites for this module to be added

The interest in wines and spirit has grown at a phenomenal rate over the last few decades and many consumers are drinking wine and spirits in preference to other drinks. More interestingly, how these drinks are consumed in different geographical locations in the world can vary due to many factors including cultural influence, economic issues, preference of taste and global availability. The increasing interest in learning more about how wines and spirits are made and tasted is evident. Interest has been generated by various marketing activities and rising social media presence on a global scale.In this module you will develop an understanding of international trends in alcohol production and consumption and how culture plays a vital role in how this is communicated and marketed. You will also develop skills in systematic tasting techniques, analysis and the marketing, branding and demand for wine and spirits.

Upon completion of this module you will be able to

LO1: Develop a critical understanding of the social, cultural and historical role of wines and spirits in modern society.

LO2: Examine the production processes involved of the major wine and spirit regions of the world.

LO3: Investigate the classification of market segmentation when deploying branding strategies in the wine and spirit industry.

LO4: Analyse the elements of wines and spirits through the systematic tasting technique.

LO5: Analyse the application of purchasing methods ,financial management and stock and legislative control to licensed premises.