Modules

Core Module Information
Module title: International Wines and Spirits Management
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM09116
Module leader: Gavin Urie
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

The study of viticulture, vinification and distillation methods.Classification and styles of wines and spirits produced.The size and structure of the licensed trade and current drinking trends. Consumer expectations, attitudes and motivational behaviour towards drinking alcohol. The role of alcohol in society. Product merchandising and evaluation.The importance of branding and brand awareness.. Purchasing, stock, revenue and legislative control of alcoholic beverages .
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Develop a critical understanding of the social, cultural and historical role of wines and spirits in modern society.

LO2: Examine the production processes involved of the major wine and spirit regions of the world.

LO3: Investigate the classification of market segmentation when deploying branding strategies in the wine and spirit industry.

LO4: Analyse the elements of wines and spirits through the systematic tasting technique.

LO5: Analyse the application of purchasing methods ,financial management and stock and legislative control to licensed premises.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Gavin Urie
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 LECTURE
Face To Face Seminar 12 SEMINAR
Face To Face Seminar 2 SEMINAR
Online Guided independent study 174 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 20 1 Week 7 , WORDS= 1500 You are required to write a report aimed at management level, which provides a specific view of the importance of understanding the international wine/spirit business environment and understanding of social trends in the international context in order to ensure a likely business success. You may want to include some discussion specifically from the post Covid scenario.You need to choose your analysis from either wineries (Importer or Exporter) or Scottish distilleries’ perspective and analyse the wine/spirit business environment. Appendices should be used to provide a more detailed treatment of relevant material where appropriate.
Essay 40 2~4 Week 11 , WORDS= 2500 Students are require to choose from one of the following topics which will test their ability to argue various issues from the industrial and sociologist perspectives.1. Compare and contrast the role of premium and fine wine as opposed to commercial wine for today’s modern consumer in the International market2. Identify and discuss the key issues to explain the growing International wine market of the New World countries over the Old World market.3. Identify the reasons for Scottish Whisky growth in the Far Eastern market over the last two decades.
Centrally Time Tabled Examination 40 1~2~3~4~5 Exam Period HOURS= 1 hour 30 Centrally Time Tabled Examination
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
International Wines and Spirits Management
 

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