Core Module Information
Module title: International Wines and Spirits Management

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09116
Module leader: Simon Chiu
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

Description of module content:

The study of viticulture, vinification and distillation methods.Classification and styles of wines and spirits produced.The size and structure of the licensed trade and current drinking trends. Consumer expectations, attitudes and motivational behaviour towards drinking alcohol. The role of alcohol in society. Product merchandising and evaluation.The importance of branding and brand awareness.. Purchasing, stock, revenue and legislative control of alcoholic beverages .

Learning Outcomes for module:

LO1: Develop a critical understanding of the social, cultural and historical role of wines and spirits in modern society
LO2: Examine the production processes involved of the major wine and spirit regions of the world.
LO3: investigate the classification of market segmentation when deploying branding strategies in the wine and spirit industry
LO4: analyse the elements of wines and spirits through the systematic tasting technique
LO5: Analyse the application of purchasing methods ,financial management and stock and legislative control to licensed premises

Full Details of Teaching and Assessment
2023/4, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Simon Chiu
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 174
Face To Face Seminar 2
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 10 1,2,4 7 HOURS= 0, WORDS= 500
Essay 30 1,2,4 9 HOURS= 0, WORDS= 2500
Centrally Time Tabled Examination 60 2,3,5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
International Wines and Spirits Management