Modules

Core Module Information
Module title: Management of MICE Events
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM09117
Module leader: Pauline Gordon
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module considers the demand for and supply of MICE facilities and services both domestically and internationally. It establishes the service needs of buyers within the various market sectors, and examines how suppliers can meet these needs. Principles of event management are examined and used to identify appropriate management strategies for the successful planning, management and operation of MICE events.
Learning Outcomes for module:

LO1: analyse the supply of MICE facilities and services in a range of sectors of provision
LO2: analyse the demand for MICE facilities and services for the various market groups
LO3: appraise the suitability of the various providers for different market groups
LO4: evaluate the principal factors involved in planning and managing MICE events
LO5: determine appropriate management strategies for the planning, implementation, operation and control of MICE events
Full Details of Teaching and Assessment
2023/4, Trimester 1, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Pauline Gordon
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 60 1-3 9 HOURS= 0, WORDS= 3000
Centrally Time Tabled Examination 40 4-5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
TSM09117 Management of MICE Events
 

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