Modules

Module title: Management of MICE Events
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM09117
Module leader: Pauline Gordon
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added
2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Pauline Gordon
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LO:
This module is taught by lectures and tutorials (LO 1-5). Tutorials will involve group activities, case study exercises and student presentations. Tutorial times will also be used to provide guidance on the assessments.

embedding of employability/PDP/scholarship skills:
Students will develop their time management and planning skills by working through the assessment activities. They will develop their communication skills through discussion activities and group work. They will be expected to carry out their own research to complete the assessments.

assessment (formative and summative):
Students are invited to contribute to discussion board activities which are not assessed. This serves the purpose of familiarising them with the module pages on Moodle, encouraging them to communicate outside of class time, and developing their IT skills. It will also enable them to discuss module topics and encourage peer learning. Formative feedback on the discussion activities will be provided by the tutor.

Component 1 is a portfolio activity. Students will be required to build a portfolio of evidence comparing three different MICE events in relation to a set assessment question. This assessment will cover learning outcomes 1-3, and accounts for 60% of the module mark.

Component 2 is a centrally timetabled exam. This assessment covers learning outcomes 4-5, and accounts for 40% of the module mark.

research/ teaching linkages:
Students are expected to read and comment on research papers as part of their tutorial activities. Reference to current research is embedded in the module materials.

supporting equality and diversity:
All module materials are available on WebCT in advance. Students can request materials in advance. Reasonable adjustments can be made in all elements of assessment to reflect the needs of individual students.

Internationalisation:
The examples used in the lectures and tutorials are international. The module refers to international research and case studies.
Formative Assessment:
.

Summative Assessment:
.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 60 1-3 9 HOURS= 0, WORDS= 3000
Centrally Time Tabled Digital Examination 40 4-5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Description of module content:

This module considers the demand for and supply of MICE facilities and services both domestically and internationally. It establishes the service needs of buyers within the various market sectors, and examines how suppliers can meet these needs. Principles of event management are examined and used to identify appropriate management strategies for the successful planning, management and operation of MICE events.
Learning Outcomes for module:

LO1: analyse the supply of MICE facilities and services in a range of sectors of provision
LO2: analyse the demand for MICE facilities and services for the various market groups
LO3: appraise the suitability of the various providers for different market groups
LO4: evaluate the principal factors involved in planning and managing MICE events
LO5: determine appropriate management strategies for the planning, implementation, operation and control of MICE events
Indicative References and Reading List - URL:

Core - ROGERS, T. (2013) CONFERENCES AND CONVENTIONS: A GLOBAL INDUSTRY: ROUTLEDGE, 3rd ed. - ISBN: 9781136314995
Core - BOWDIN, G., ALLEN, J., O'TOOLE, W., HARRIS, R. AND MCDONNELL, I. (2012) EVENTS MANAGEMENT: ELSEVIER BUTTERWORTH-HEINEMANN, 3rd ed. - ISBN: 9781856178
Recommended - SHONE, A. AND PARRY, B. (2013) SUCCESSFUL EVENT MANAGEMENT : A PRACTICAL HANDBOOK: CENGAGE LEARNING, 4th ed. - ISBN: 9781408066638
Recommended - HOYLE, L. H. (2002) EVENT MARKETING: HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS: JOHN WILEY & SONS, 1st ed. - ISBN: 9780471226581
Recommended - DAVIDSON, R. AND COPE, B. (2003) BUSINESS TRAVEL: CONFERENCES, INCENTIVE TRAVEL, EXHIBITIONS, CORPORATE HOSPITALITY AND CORPORATE TRAVEL: FINANCIAL TIMES PRENTICE HALL, 1st ed. - ISBN: 9780582404441
Recommended - LAWSON, F. R. (2000) CONGRESS, CONVENTION AND EXHIBITION FACILITIES: PLANNING, DESIGN AND MANAGEMENT: ARCHITECTURAL PRESS, 1st ed. - ISBN: 0750627905
Recommended - SEEKINGS, D. (1996) HOW TO ORGANIZE EFFECTIVE CONFERENCES AND MEETINGS: KOGAN PAGE, 6th ed. - ISBN: 978074943077
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