Modules

Core Module Information
Module title: Management of MICE Events
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM09117
Module leader: Pauline Gordon
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

In this module, you will explore the demand for and supply of Meetings, Incentives, Conferences, and Events (MICE) facilities and services, both in the UK and internationally. You will learn about the service needs of buyers across different market sectors and examine how suppliers can effectively meet these needs. You will also study the principles of event management and apply them to identify the best strategies for planning, managing, and operating successful MICE events.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse the supply of MICE facilities and services in a range of sectors of provision.

LO2: Analyse the demand for MICE facilities and services for the various market groups.

LO3: Appraise the suitability of the various providers for different market groups.

LO4: Evaluate the principal factors involved in planning and managing MICE events.

LO5: Determine appropriate management strategies for the planning, implementation, operation and control of MICE events.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Pauline Gordon
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Tutorial 12 These will include practical activities, class and group discussion, assesssment workshops and skills building exercises throughout the workshops.
Online Guided independent study 176 Outside class activity to prepare for assessment and enhance understanding through independent research.
Independent Learning Lecture 12 Lectures will introduce key concepts, explain theories, and explore case studies to help you understand the main topics clearly.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Portfolio 60 1~2~3 Week 9 , WORDS= 2500 words You will design a 2500 word individual portfolio that focuses on evaluating a particular location as a MICE destination.
Report 40 3~4~5 Week 13 , WORDS= 3000 words Group Wiki: In groups of four you are required to plan and organise an incentive conference based on a hypothetical organisation. The assessment will be submitted online, in the form of a Wiki (a type of website that allows people to add, remove, and edit its content). The word count will be a maximum of 3,000 words excluding tables, graphs and links to videos and websites.
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
TSM09117 Management of MICE Events
 

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