There are no pre-requisites for this module to be added

The module provides a varied and stimulating programme of study that enables you to fully understand and appreciate the basic building blocks of any hospitality business, as viewed from a management perspective. It thus develops your knowledge and understanding of the principles underpinning the effective design, development, delivery and operational management of a hospitality operation. Moreover, it enhances your ability to critically review the structure, organisation and performance of hospitality businesses.

Nature and characteristics of hospitality products, and their relationship with the consumer. Consideration of consumer behaviour and demand patterns, in context of existing and predicted business provision. Issues entailed in effective market and product research, feasibility and evaluation. Requirements for creative and effective design and delivery in hospitality products, including integration of quality and service. Key role of distinctive and effective differentiation within hospitality industry. Common ownership and operating models. Best practice in planning, resourcing, operation and control of hospitality operations, including performance appraisal and evaluation, and benchmarking. Current issues and trends, and impacts of change, relating to hospitality business development.

LO1: Critically analyse the nature and characteristics of hospitality products as related to the consumer.
LO2: Evaluate the principles entailed in the effective formulation and development of hospitality products.
LO3: Identify and analyse the essential components of successful hospitality product delivery and differentiation.
LO4: Critically appraise strategies for evaluating and improving the performance of hospitality businesses.
LO5: Evaluate alternative ownership and operating models commonly utilised within the hospitality industry.