Module title: Hospitality Business Development (Online)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09401
Module leader: Ahmed Hassanien
School The Business School
Subject area group: Tourism and Languages


Description of module content:

Nature and characteristics of hospitality products, and their relationship with the consumer. Consideration of consumer behaviour and demand patterns, in context of existing and predicted business provision. Issues entailed in effective market and product research, feasibility and evaluation. Requirements for creative an effective design and delivery in hospitality products, including integration of quality and service. Key role of distinctive and effective differentiation within hospitality industry. Common ownership and operating models. Best practice in planning. resourcing, operation and control of hospitality operations, including performance appraisal and evaluation, and benchmarking. Current issues and trends, and impacts of change, relating to hospitality business development.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Critically analyse the nature and characteristics of hospitality products as related to the consumer.
LO2: Evaluate the principles entailed in the effective formulation and development of hospitality products.
LO3: Identify and analyse the essential components of successful hospitality product delivery and differentiation.
LO4: Critically appraise strategies fro evaluating and improving the performance of hospitality businesses.
LO5: Evaluate alternative ownership and operating models commonly utilised within the hospitality industry.

Indicative References and Reading List - URL:

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