There are no pre-requisites for this module to be added

This module explores the unique nature and characteristics of hospitality products and their connection to consumer behavior and demand patterns, both in current contexts and future predictions. It examines the challenges involved in effective market and product research, feasibility studies, and evaluation. A key focus is placed on the creative and efficient design and delivery of hospitality products, emphasising the integration of quality and service. The importance of distinctive and effective differentiation within the industry is highlighted, alongside an analysis of common ownership and operating models. Best practices in planning, resourcing, operation, and control of hospitality businesses are discussed, including performance appraisal, evaluation, and benchmarking. The module also addresses current issues, emerging trends, and the impacts of change on the development of hospitality businesses.

Upon completion of this module you will be able to

LO1: Critically analyse the nature and characteristics of hospitality products as related to the consumer.

LO2: Evaluate the principles entailed in the effective formulation and development of hospitality products.

LO3: Identify and analyse the essential components of successful hospitality product delivery and differentiation.

LO4: Critically appraise strategies for evaluating and improving the performance of hospitality businesses.

LO5: Evaluate alternative ownership and operating models commonly utilised within the hospitality industry.