Nature and characteristics of hospitality products, and their relationship with the consumer. Consideration of consumer behaviour and demand patterns, in context of existing and predicted business provision. Issues entailed in effective market and product research, feasibility and evaluation. Requirements for creative and effective design and delivery in hospitality products, including integration of quality and service. Key role of distinctive and effective differentiation within hospitality industry. Common ownership and operating models. Best practice in planning, resourcing, operation and control of hospitality operations, including performance appraisal and evaluation, and benchmarking. Current issues and trends, and impacts of change, relating to hospitality business development.