Module title: Casino Management (Melco)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09626
Module leader: Ros Sutherland
School The Business School
Subject area group: Tourism and Languages


2019/0, Trimester 1, Blended,
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CHINA
Member of staff responsible for delivering module: Ros Sutherland
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
A blended approach will be used to deliver the module. Module content will be made available in online format and complementary face-to-face sessions will involve a two day Module Leader session (15 hours) delivered at the start of the module and 15 hours of tutorial support scheduled during the remainder in five classes of three hours each. A Workshop, complementing the focus of the module, will involve guest speaker(s). Relevant knowledge and practice based learning skills will also be developed through case studies, videos, podcasts and student led discussions. Learning will be supported by Moodle materials, a recommended text, directed reading of articles, books and online publications through the virtual learning environment.

Embedding of employability/PDP/Scholarship Skills
The emphasis is on putting knowledge into practice and the added value this brings to the learner and the organisation. Face-to-face sessions provide opportunities to engage in group discussions/debate, encouraging the development of critical thinking, team working and consideration of others. Workshop specialist speakers from the organisation and/or the sector will be invited to deliver state of the art examples of practice, providing also the opportunity to network and debate current practice and to critically reflect on skills development in the area.

Assessment (formative or summative)
The module provides for both summative and formative assessments. There are two summative assessment components in this module, allowing you a degree of choice as to the topic area examined, to increase the relevance of the module content and enhance your engagement with the topic area. Assessments encourage the development of critical writing, research and time management skills and encourage you, informed by the application of theory and research perspectives, to analyse and review the way things are done in your organisation.

Research / teaching linkages
As part of the learning process you are exposed to the latest developments in the subject matter through accessing texts, directed readings and workshop activities, all underpinned by relevant research. The team of tutors, learning/tutorial supervisors and expert presenters supporting this module will provide a mix of high quality academic and practitioner inputs.

Supporting equality and diversity
The team will respond to ensure that all students can fully participate in module learning and will use face-to-face contact at Module Leader sessions, tutorial sessions and programme staff student liaison committees as well as the virtual learning environment to achieve this.

The global nature of business is reflected in the international content of the module and students of different nationalities will be encouraged to share their own national perspective on the subject matter.

Formative Assessment:

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Face To Face Practical classes and workshops 3
Online Guided independent study 67
Independent Learning Guided independent study 100
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2, 5 8 HOURS= 0, WORDS= 2000
Report 50 1, 3, 4 15 HOURS= 0, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

History and development of the casino and gaming industry; Supply of and demand for gaming; Casino and gaming product characteristics; Impacts of the casino and gaming industry; strategic relationship between gaming and other casino products; Consumer behaviour in gambling; Casino security; Impacts of new technology; Future trends.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Interpret the dynamic nature and characteristics of the casino and gaming industry.
LO2: Identify and discuss the characteristics of gaming products and services and evaluate the impact of new technology on these various products and services.
LO3: Analyse the strategic links between the casino and gaming product and other service areas and develop and understanding of the unique relationship between these areas.
LO4: Assess the casino and gaming industry within an international context.
LO5: Evaluate contemporary issues regarding the casino and gaming industry

Indicative References and Reading List - URL:

Please contact your Module Leader for details
Click here to view the LibrarySearch.