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SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09708
Module leader: Martin Robertson
School The Business School
Subject area group: Tourism and Languages
Prerequisites

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Timetables
2018/9, Trimester 3, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: SINGAPORE
Partner:
Member of staff responsible for delivering module: Martin Robertson
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs
This module will encourage independent self-centred learning: challenging students to define, discuss, examine and develop insight into festivals and events. Students will also be encouraged to complete a collaborative group learning assessment and develop appropriate skills when working in group situations. Lectures, tutorials and applied materials (for example: site visits; guest lectures; and a/v materials) will be the central learning tools used for the module to encourage reflective and active learning. Theory will be developed through a wide range of key texts, journal articles, case studies and online resources, enabling students to deepen their knowledge and understanding of the subject area. Practical skills will be developed through the presentation of an Event Proposal; and the production of an Event Manual.

Embedding of employability/PDP/scholarship skills
Employability skills will be enhanced due to the practical components of the module. Students will collaboratively plan and develop an Event concept and present this as proposal. They will then develop a practical event manual for their proposed event. Interaction with industry will be developed throughout the module in the form of event planning, industry examples and site visits. This will enable the students to obtain a clear picture of working in the field and to develop potential links with, and an understanding of, the events industry.

Research/Teaching Linkages
Students are required to research, in sufficient depth, current issues and practicalities related to the management of festivals and events. Extensive use of readings and discussions will help students further develop research skills.

Supporting equality and diversity
Lecture/Seminar materials will be made available through Moodle after the lecture to enable students to fully evaluate the points made. The materials will therefore be in a format that students can manipulate if required to suit specific access needs. The key theory for the assessments can be drawn from a wide variety of actual or theoretical events.

Internationalisation
Topics will be analysed against a range of international contexts. Throughout the module international event case studies and examples will be used. Due to the international profile of the course students will be constantly asked to debate and reflect upon the global events industry, drawing upon and sharing their own international background and experience. In particular, examples from Singapore and elsewhere in Asia will be used.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
Assessment (Formative and Summative)

Formal assessment requires students to present a collaborative Event Proposal for a planned potential event. In addition to this they will produce an Event Manual for this proposed event. Both will have potential practical application and will be assessed against event management theory and key practical criteria.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 1-4 11 HOURS= 0.33, WORDS= 0
Report 50 1-5 13 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module encourages you to develop a problem-solving approach to the management of events. The module will define a range of festivals and events from community to mega events. Major cultural and sporting events such as the Edinburgh Festival, Commonwealth Games or Melas to small localised festivals and one-off events will be examined and demand for each type of event explored. The growth, role and consolidation of the events industry in the UK and elsewhere will be examined. The major impacts that events have on their stakeholders and communities will be described and evaluated. Finally the management of events will be considered with particular attention paid to areas such as planning, marketing, sponsorship, venue and risk management, safety, security and staging and the evaluation of events.

Learning Outcomes for module:

LO1: Describe and define a wide range of events.
LO2: Determine and examine the management issues and demands of events.
LO3: Identify the emergence and growth of the UK events industry.
LO4: Demonstrate the ability to work collaboratively towards developing and planning an event.
LO5: Produce a manual providing comprehensive planning for an event.

Indicative References and Reading List - URL:
Contact your module leader