Module title: International Destination Management

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM10102
Module leader: Ross Tinsley
School The Business School
Subject area group: Tourism and Languages
Prerequisites

Tourism Impacts (TSM08102); International Tourism Policy and Planning (TSM09103); Planning Public Policy for Festival and Events (TSM09102)
OR
equivalent Tourism or Festival and Event study at SCQF level 9

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ian Solly
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs;
The module learning and teaching platform is primarily a series of lectures and tutorials. These build the students knowledge, critical reflection and problem solving capabilities in the management realm of destinations set in a competitive international market. Weekly contact time will give opportunity to review and crtical reflection on the previous week of learning activity. Contact time will give opportunity to review the learning of the previous lecture and/or tutorial. Learning expectations and student review opportunities will be highlighted throughout the module, and available for review in both the form of a module guide and on webct.
Embedding of employability/PDP/scholarship skills
LO 1,2,4 require students to collate, evaluate and critically reflect on theory, and historic and current applied information. Learning outcomes 1,3,5 require a project proposal. This requires written, academic and professional presentation skills commensurate with the required in industry. LOs 2,3 and 4 allow to students to hone and extend their research and scholarly skills while also giving opportunity for PDP reflection.
Assessment (formative and summative)
Throughout the module students are expected to accurately assess existing destination development examples while devising, developing and appraising the subject area and their own understanding through the formative assessment activity of the project proposal and int the summative assessment of the project and the exam. Peer review and discussion will in the weeks prior to submission will formatively guide their work, while the formal feedback given to their assessment will give opportunity for student reflection which can be applied to the next stage of assessment.
Research/teaching linkages
The module draws on the current and ongoing research activity of the teaching staff and their links with tourism public sector organisations and NGOs with respo

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 16
Independent Learning Guided independent study 4
Online Guided independent study 4
Independent Learning Guided independent study 161
Face To Face Centrally Time Tabled Examination 3
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 1-5 7 HOURS= 0.33, WORDS= 0
Centrally Time Tabled Examination 50 1,2,3,5 14/15 HOURS= 3, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

Tourism Destination typologies;
International Destination Development and resource management;
Destination Management Systems;
International Destination Contexts;
International Issues and Destination Tourism Products;
Destinations and Event Strategies;
International Destination Development and Strategic Marketing,
Competitive Destinations and Sustainable Development.

Learning Outcomes for module:

LO1: identify and critically appraise the main components of managing an international destination
LO2: evaluate the role of visitor service provision, quality assurance and business development in destination management and planning in the international environment
LO3: validate the principles and practice of marketing and distribution and their application to strategic management of the destination
LO4: construct destination management plans appropriate to models of sustainable and competitive development
LO5: appraise the main methods of monitoring the performance of a destination in a competitive international market

Indicative References and Reading List - URL:

Core - DAVIDSON & MAITLAND (1997) TOURISM DESTINATIONS: HODDER 7 STOUGHTON, 1st ed.
Core - GODFREY & CLARKE (2000) THE TOURISM DEVELOPMENT HANDBOOK: A PRACTICAL APPROACH TO PLANNING AND MARKETING: CASSEL, 1st ed.
Core - HALL (2000) TOURISM PLANNING: PRENTICE HALL, 1st ed.
Core - HOWIE (2003) MANAGING THE TOURIST DESTINATION: CONTINUUM, 1st ed.
Core - MORGAN PRITCHARD & PRIDE (2002) DESTINATION BRANDING: CREATING THE UNIQUE DESTINATION PROPOSITION: BUTTERWORTH-HEINEMANN, 1st ed.
Core - PAGE & HALL (2003) MANAGING URBAN TOURISM: PEARSON EDUCATION, 1st ed.
Recommended - BONNIFACE & COOPER (2005) WORLDWIDE DESTINATIONS CASEBOOK: THE GEOGRAPHY OF TRAVEL AND TOURISM: ELSEVIER, 1st ed.
Recommended - JEFFERSON & LICKORISH (1991) DEVELOPING TOURISM DESTINATIONS: LONGMAN, 1st ed.
Recommended - MOUTINHO (2000) STRATEGIC MANAGEMENT IN TOURISM: CABI, 1st ed.
Recommended - PENDER & SHARPLEY (2004) THE MANAGEMENT OF TOURISM: SAGE, 1st ed.
Recommended - RITCHIE & CROUCH (2003) THE COMPETITIVE DESTINATION: A SUSTAINABLE TOURISM PERSPECTIVE: CABI, 1st ed.
Recommended - SHARPLEY (2009) TOURISM DEVELOPMENT AND THE ENVIRONMENT: BEYOND SUSTAINABILIYU: EARTHSCAN, 1st ed.
Recommended - TELFER & SHARPLEY (2008) TOURISM & DEVELOPMENT IN THE DEVELOPING WORLD: ROUTLEDGE, 1st ed.
Recommended - KOZAK (2004) DESTINATION BENCHMARKING - CONCEPTS, PRACTICES AND OPERATIONS`: CABI, 1st ed.
Recommended - HIGGINS-DESBIOLLES JOURNAL OF SUSTAINABLE TOURISM (2008) : JOURNAL OF SUSTAINABLE TOURISM Vol. 16, 16th ed.
Recommended - WILLIAMS & PONSFORD FUTURES 41 (2009) : FUTURES Vol. 41, 41st ed.
Recommended - WEAVER TOURISM MANAGEMENT (2000) : TOURISM MANAGEMENT Vol. 21, 21st ed.
Recommended - WEAVER TOURISM MANAGEMENT 1-8 (2011) : TOURISM MANAGEMENT Vol. 8, 8th ed.
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