There are no pre-requisites for this module to be added

Festivals and events are products of their environments: cultural, social, economic, political and historical. Extensive use of international case study material, theoretical models and the development of a broad understanding of these environmental factors will give you an opportunity to develop a deeper understanding of the contexts in which festivals and events are conceived and managed. The role of strategic planning and managerial responses to it, and the relative success of their implementation, will develop your ability to analyse and critically reflect on an increasingly globally important sector. This module is also an opportunity to consolidate, and where appropriate introduce, your knowledge of a range of conceptual themes from the event studies literature.

Upon completion of this module you will be able to

LO1: Critically engage with contemporary theoretical and conceptual analyses of festivals and events.

LO2: Identify and critically examine key environmental considerations affecting the operating environments and management of festivals and events.

LO3: Analyse and critically reflect upon strategic approaches to festival and event management.

LO4: Devise strategic responses and recommendations for the development of festival and event organisations, based on analysis of conceptual, theoretical and industry sources of information.