Equivalent module at SCQF Level 9, reflecting the planning and delivery of events and experiences in the working environment.

Festivals and events are products of their environments: cultural, social, economic, political and historical. Extensive use of international case study material, theoretical models and the development of a broad understanding of these environmental factors will inform greater understanding of the contexts in which festivals and events are conceived and managed in key regions of the world. The role of policy creation, strategic and managerial responses to it and the relative success of their implementation will develop students' ability to analyse and critically reflect on an increasingly globally important sector.

LO1: Critically engage with contemporary theoretical, conceptual and comparative analyses of festivals and events.
LO2: Identify and critically examine key environmental contexts affecting the operating environments and management of festivals and events, both domestic and international.
LO3: Analyse and critically reflect upon strategic approaches to festival and event management.
LO4: Devise strategic responses and recommendations for the development of festival and event organisations, based on analysis of conceptual, theoretical and industry sources of information.