Module title: Business Tourism

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM10105
Module leader: Joan McLatchie
School The Business School
Subject area group: Tourism and Languages
Prerequisites

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2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs:
This module will be taught in 12 two-hour seminars. There will be one guest speaker. In the second half of the semester, students will be split into small groups to lead a 30-minute tutorial session, followed by feedback from their peers and from the tutor.

Embedding of employability/PDP/scholarship skills:
Students will develop their team-working, communication and presentations skills by participating in the tutorials. They will develop their researching and academic writing skills by completing the assessments. An academic writing workshop will be included in the module timetable.

Assessment (formative and summative):
Students will be assessed by one piece of coursework and a formal exam. In addition, they will complete a piece of work which reflects on their experience of designing and delivering a tutorial session. They will be invited to submit a draft of the coursework for formative feedback. They will also have the opportunity to submit an answer to a sample exam question.

Research/ teaching linkages:
Students will be required to carry out independent research to complete their assessments, and also in preparation for tutorials. They will be guided towards relevant academic sources during lectures.

Supporting equality and diversity:
All module materials will be on Moodle, and can be provided in advance if required. A flexible approach will be taken in order to best meet the needs of individual students.

Internationalisation:
International examples will be used in class. Recommended textbooks also provide an international perspective.


Formative Assessment:
.As part of a group, you will prepare and deliver a short tutorial based on a topic which will support your learning for Assessment 1. You will receive written feedback on your tutorial delivery and content. Tutorial-based activities will prepare you for Assessment 2, supported by verbal feedback.





Summative Assessment:
.You will produce two 2500-word reports. Report 1 covers LOs 1-2. Report 2 covers LOs 3-5. These reports together comprise the full 100% assessment weighting for the module. You also have the option of completing a reflective report of 800-1000 words, for an additional maximum mark of 10%.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Groupwork (Independent Study) 6
Face To Face Tutorial 24
Independent Learning Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2 9 HOURS= 0, WORDS= 2500
Report 50 3-5 13 HOURS= 0, WORDS= 500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

'The module introduces you to all aspects of business tourism. It begins by analysing the concepts of ‘business travel’ and ‘business tourism’, discussing definitions and differences. You will examine demand and supply issues in both individual business travel and MICE tourism. The module will also consider the role of the destination in business tourism, the potential impacts of business tourism, and the relationships between business and leisure tourism. We will conclude by considering the buyer point of view – what is the purpose of the events, and what legacy do they leave behind? You will learn about these diverse components of the Business Tourism Industry, and the role that they have to play within the wider tourism context.

Learning Outcomes for module:

LO1: Analyse the individual business travel market from all stakeholder perspectives
LO2: Analyse the various components of the business events industry from all stakeholder perspectives
LO3: Evaluate the relationship between destinations and business tourism
LO4: Examine the impacts of business tourism
LO5: Appraise the relationship between business and leisure tourism
LO6: Reflect on the development of your team-working, communication and presentation skills

Indicative References and Reading List - URL:

Core - DAVIDSON, R AND COPE, B (2003) BUSINESS TRAVEL: PEARSON EDUCATION, 1st ed. - ISBN: 0582404444
Core - SWARBROOKE, J AND HORNER, S (2001) BUSINESS TRAVEL AND TOURISM: BUTTERWORTH-HEINEMANN, 1st ed. - ISBN: 0750643927
Recommended - DAVIDSON, R AND ROGERS, T (2006) MARKETING DESTINATIONS AND VENUES FOR CONFERENCES, CONVENTIONS AND BUSINESS EVENTS: ELSEVIER, 1st ed. - ISBN: 0750667005
Recommended - ROGERS, T (2013) CONFERENCES AND CONVENTIONS: A GLOBAL INDUSTRY: BUTTERWORTH-HEINEMANN, 3rd ed. - ISBN: 0750685443
Recommended - RESEARCH IN TRANSPORTATION BUSINESS & MANAGEMENT. SPECIAL EDITION: INTERNATIONAL BUSINESS TRAVEL: ELSEVIER Vol. 9 - ISSN: 22105395
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