2022/3, Trimester 2, Face-to-Face, Edinburgh Napier University
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| Occurrence: | 001 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | CRAIGLOCKHAR |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Ellis Urquhart |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
The module learning and teaching approach is primarily a series of lectures and labs. Lectures will cover the basic topics of the module. However, a large part of your learning will be based on an online simulated airline game. You will work in small teams of 3 or 4 to run your own simulated online airline. The game requires you to make strategic and tactical decisions, and react to market dynamics. Input for the module will be front-loaded, and all the lectures will take place in the first half of the module. Assessment workshops and labs will take place in the second half of the module, when the game will be played online. There will be several tutorials devoted to trial batch runs of the game, which will give you extensive formative feedback prior to their submission of both the business plan and the running of the actual game scenario. Assessment workshops will be held during the module to assist you and your teams in the preparation of their business plan and evaluation. There are two instruments of assessment. Assessment 1 requires you to construct a business plan prior to establishing the virtual airline. This will be a team assessment weighted at 40% of the module grade. Assessment 2 is an individual reflective analysis (60% weighting) that requires you to consider how well the airline performed in relation to the Business Plan, appraise the strategy adopted and evaluate how successful (or otherwise) this was, and critically assess the factors that affect airline profitability and competitiveness.
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The provision of formative feedback is a key component of the LTA approach underpinning this module. Formative feedback opportunities are built into each tutorial where you will be encouraged to engage with and reflect upon module themes via a series of different learning tasks. These provide opportunities for the module tutor to help with your understanding and interpretation of module topics. This formative feedback is delivered in class time in response to student contributions both individually and collectively. Formative feedback arises via the discussion and analysis of tutorial questions, practical examples/cases and associated reflection on a range of learning tasks.
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Assessment 1. A 2'500 word Group Business Plan (project)to be submitted in Week 10 weighted at 40% of the module. Assessment 2. A 3'000 word Individual Reflective Analysis (report) to be submitted in Week 15 weighted at 60% of the module.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 12 |
| Face To Face | Practical classes and workshops | 12 |
| Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Project - Written | 40 | 1 - 3 | 10 | HOURS= 00.00, WORDS= 2500 |
| Report | 60 | 2 - 5 | 14/15 | HOURS= 00.00, WORDS= 3000 |
| Component 1 subtotal: | 40 | |
| Component 2 subtotal: | 60 | | | |
| Module subtotal: | 100 | | | |