2020/1, Trimester 2, Face-to-Face, Edinburgh Napier University
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| Occurrence: | 001 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | CRAIGLOCKHAR |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Ellis Urquhart |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
The module learning and teaching platform is primarily a series of lectures and tutorials. Lectures will cover the basic topics of the module. However, a large part of the students' learning will be based on an online simulated airline game. Students will work in small teams of 3 or 4 to run their own simulated online airline. The game requires them to make strategic and tactical decisions, and react to market dynamics. Input for the module will be front-loaded, and all the lectures will take place in the first half of the module. Assessment workshops and tutorials will take place in the second half of the module in a computer lab, when the game will be played online. There will be several tutorials devoted to trial batch runs of the game, which will give students extensive formative feedback prior to their submission of both the business plan and the running of the actual game scenario. Assessment workshops will be held during the module to assist students in the preparation of their business plan and evaluation. There are two instruments of assessment. The first requires students to construct a business plan prior to establishing their virtual airline. This will be a team assessment. The second assessment is an individual reflective analysis that requires students to consider how well their airline performed in relation to the Business Plan, appraise the strategy adopted and evaluate how successful (or otherwise) this was, and critically assess the factors that affect airline profitability and competitiveness.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 12 |
| Face To Face | Seminar | 12 |
| Independent Learning | Guided independent study | 176 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Project - Written | 40 | 1 - 3 | 10 | HOURS= 0, WORDS= 2500 |
| Portfolio | 60 | 2 - 5 | 14/15 | HOURS= 0, WORDS= 3000 |
| Component 1 subtotal: | 40 | |
| Component 2 subtotal: | 60 | | | |
| Module subtotal: | 100 | | | |