Core Module Information
Module title: Global Hospitality Management

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM10109
Module leader: Simon Chiu
School The Business School
Subject area group: Tourism and Languages
Prerequisites

To study this modules you will need the learning equivalent to the module listed or to have passed this module:
Hospitality Business Development (TSM09101)

Description of module content:

The module provides a varied and stimulating programme of study that enables you to fully appreciate the diversity and complexity of global hospitality. It provides a structured and detailed examination of the economic structure of the international industry, and the principal environments and host markets, in which business is developed and conducted. Moreover, it broadens and deepens your awareness of the issues and challenges typically encountered when applying hospitality management functions in a global context.

Nature and characteristics of globalisation and global hospitality. Political, economic, socio-cultural, technological, ecological and regulatory environments in which global hospitality management takes place. Determinants of global hospitality supply and demand. Market structures and competitive frameworks. Policy development. Alternative internationalisation strategies and modes pertinent to hospitality organisations. International hospitality in industrial and developing countries. Marketing international hospitality. Cultural and ethical issues for hospitality operators. Trends in global hospitality such as examinations of indigenous impacts of hospitality operations upon host communities, and the growing significance of social media.

Learning Outcomes for module:

LO1: Interpret the dynamic nature and characteristics of global hospitality.
LO2: Critically analyse the complexity of the macro-environments in which global hospitality business takes place.
LO3: Compare critically the structures and competitive frameworks of principal international hospitality markets.
LO4: Critically evaluate the application of hospitality management functions in a global context.
LO5: Synthesise knowledge of contemporary issues, and their impact upon global hospitality management.

Full Details of Teaching and Assessment
2023/4, Trimester 2, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Michael Herriott
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 60 1-3 7 HOURS= 0, WORDS= 3000
Centrally Time Tabled Examination 40 1, 4, 5 14/15 HOURS= 2.5, WORDS= 0
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
TSM10109 Global Hospitality Management