There are no pre-requisites for this module to be added

The module provides a varied and stimulating programme of study that enables you to fully appreciate the diversity and complexity of global hospitality. It provides a structured and detailed examination of the economic structure of the international industry, and the principal environments and host markets, in which business is developed and conducted. Moreover, it broadens and deepens your awareness of the issues and challenges typically encountered when applying hospitality management functions in a global context. Nature and characteristics of globalisation and global hospitality. Political, economic, socio-cultural, technological, ecological and regulatory environments in which global hospitality management takes place. Determinants of global hospitality supply and demand. Market structures and competitive frameworks. Policy development. Alternative internationalisation strategies and modes pertinent to hospitality organisations. International hospitality in industrial and developing countries. Marketing international hospitality. Cultural and ethical issues for hospitality operators. Trends in global hospitality such as examinations of indigenous impacts of hospitality operations upon host communities, and the growing significance of social media.

Upon completion of this module you will be able to

LO1: Interpret the dynamic nature and characteristics of global hospitality.

LO2: Critically analyse the complexity of the macro-environments in which global hospitality business takes place.

LO3: Compare critically the structures and competitive frameworks of principal international hospitality markets.

LO4: Critically evaluate the application of hospitality management functions in a global context.

LO5: Synthesise knowledge of contemporary issues, and their impact upon global hospitality management.