Modules

Module title: Leadership Innovation and Technology for Tourism, Hospitality and Events
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM10110
Module leader: Ahmed Hassanien
School The Business School
Subject area group: Tourism and Languages
Prerequisites

None
2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Ahmed Hassanien
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
From the outset, aligning under the theme of competitiveness, the focus has been to ensure that students gain a deep understanding and familiarity with the areas of leadership and innovation with the specific aim of fostering effective professional practice in these two critical areas. This is supported by:
- clear and relevant module aims and learning outcomes;
- carefully designed and clearly communicated assessment strategies;
- the development of module contents which directly relate to the specialist professional interests of the students in the fields of tourism, hospitality and events;
- module design that both encourages and supports the students’ capacity to look at, and to ultimately understand, the bigger picture associated with leadership and innovation and their roles in organisational competitiveness;
- ensuring that the availability and quality of teaching and learning materials are conducive to supporting individual learning and peer group interactions, whether students are studying on or off campus.

LO1 and LO5a will be achieved through an examination and will be concerned with the identification and review of leadership best practice within the tourism, hospitality and events contexts.
LO2; LO3; LO4 and LO5b will be achieved through an integrative assignment in the form of a report focused upon innovation within the context of hospitality, tourism, and events, as appropriate.

A participative approach to teaching and learning will be adopted in the tutorials. These sessions will make use of lecture input, case studies, small and large group discussions, class exercises and presentations.

Learning will be supported throughout by module materials, a recommended text(s), directed reading of articles, books and on-line publications via Moodle. Students are given weekly directed reading and will be expected to prepare for classes in advance by reading a selection of cases and articles.

Embedding of employability/PDP/scholarship skills
The assessment strategy for the module is explicitly designed to support and enhance the development of the students’ organisation skills, powers of critical analysis; their reflectivity and other core employability skills.
Assessment (formative and summative)
Assessments are designed to promote student motivation through encouraging the direct application of knowledge and abilities associated with individual student’s specific area of interest, be it tourism, hospitality or events.
The emphasis is upon ensuring that students gain sufficient understanding of leadership and innovation so that their level of knowledge is conducive to supporting effective practical application in their roles as professionals within the tourism, hospitality and events industries.

Assessment (summative)
Two components form the basis of the LITHE module’s assessment.
Component /assessment one covers LO1 and LO5a: Using a short exam format, the focus is upon developing students’ familiarity of the leadership literature and its application within the contexts of tourism, hospitality and events organisations. This is given 25% of the weighting for the module.

Component/assessment two covers LO2; LO3; LO4 and LO5b: Adopting a report format this assignment is given a weighting of 75% and is intended to act as a vehicle for students to integrate their understanding and knowledge of innovation and its application within the specialist contexts of tourism, hospitality and events.

Research / teaching linkages
The module focuses upon highlighting the relevant key research in the area of both leadership and innovation with a view to providing students a cutting edge perspective on both topics.

Supporting equality and diversity
Moodle versions of all lecture notes are available. Assessments include appropriate adjustments/accommodations where identified by student learning plans.

Internationalisation
Both the leadership and innovation topics include specific focuses upon the relevant international contexts/cultural dimensions which affect them.
Formative Assessment:
The provision of formative feedback is a key component of the LTA approach underpinning this module. Formative feedback opportunities are built into each tutorial where you will be encouraged to engage with and reflect upon module themes via a series of different learning tasks. These provide opportunities for the module tutor to help with your understanding and interpretation of module topics. This formative feedback is delivered in class time in response to student contributions both individually and collectively. Formative feedback arises via the discussion and analysis of tutorial questions, practical examples/cases and associated reflection on a range of learning tasks.

Summative Assessment:
.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 11
Face To Face Tutorial 12
Independent Learning Guided independent study 177
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 25 1 7 5a 5 HOURS= 1, WORDS= 0
Report 75 2, 3, 4, 5b 14 HOURS= 0, WORDS= 3500
Component 1 subtotal: 25
Component 2 subtotal: 75
Module subtotal: 100

Description of module content:

This module is concerned with examining the relevant theories and practices associated with effective leadership and innovation. The emphasis throughout is upon how we might more effectively address the challenge of creating and sustaining competitiveness in tourism, hospitality and events organisations through the mechanisms of both leadership and innovation. In this module you will learn about a range of different leadership theories and their relevance to, and impacts upon, organisations and employees. In addition you will be introduced to the role of innovation, the innovation process and its effective practice within the tourism, hospitality and events contexts. This module is intended to support your development as an effective professional manager through an examination of cutting edge theories and practices associated with both leadership and innovation in the challenging environments faced by modern tourism, hospitality and events organisations.

Students will be introduced to the main theories associated with effective leadership and develop a critical understanding of these theories and approaches to leadership, with a particular focus on their application within the context of the tourism, hospitality and events industries. The emphasis will be upon developing an appreciation of the basis of dynamic, effective leadership and its role in creating and sustaining competitiveness through an organisation’s capacity to engage in successful innovation.

The majority of the module’s content concerns the process and practice of effective innovation. Commencing with an overview of the nature of innovation and the innovation process, the major emphasis will be upon students developing a sound grasp and understanding of how organisations might most effectively deploy the activities associated with innovation and to harness their full potential for improving performance within the context of tourism, hospitality and events-focused organisations. A specific focus will be given to new product development (NPD) within these organisations and to innovation based upon the use of the Internet and the World Wide Web.

Learning Outcomes for module:

LO1: Critically appraise the main theories associated with leadership and their potential impacts within the context of tourism, hospitality and events organisations.
LO2: Critique the role of innovation within the context of tourism, hospitality and events organisations.
LO3: Critically appraise the new product development process and its application within the tourism, hospitality and events industries.
LO4: Identify and critically assess the current and potential impacts of innovations based upon the Internet and the World Wide Web within the tourism, hospitality and events industries.
LO5: Critically assess the importance of effective (a) leadership and (b) innovation upon the performance of tourism, hospitality and events organisations.
Indicative References and Reading List - URL:

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