Modules

Core Module Information
Module title: International Destination Marketing and Management
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM10115
Module leader: Ross Tinsley
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

The aim of this module is to introduce and explore the significance of international destination marketing and management as a subject of crucial importance within the wider field of tourism, and its related fields of hospitality, festivals and events. In the context of tourism, which is a dynamic and competitive sector of the global economy, Destination Management Organisations (DMOs) can be perceived as having a major role to play not only in partly constructing and communicating the image of a particular destination and its experience, but also in achieving its competitive advantage at an international, national and/or local level. Areas which will be examined during the course of this module include but are not limited to: destination marketing and management; destination image and branding; destination communication tools and strategies; smart destinations and co-creation; destination product development and experiences; and, finally, destination research, planning and audits.Introduction to destination marketing and managementDestination marketing and managementValue proposition via image and branding Destination communication strategiesDestination governanceDestination co-creation and SMART destinationsDestination product development and experiencesDestination research
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically examine key destination marketing and management challenges.

LO2: Assess the importance of a destination’s value proposition via positioning, image and branding.

LO3: Critically analyse and creatively apply a range of destination communication and product development strategies

LO4: Appraise the main components of planning and managing destination experiences.
Full Details of Teaching and Assessment
2024/5, Trimester 2, In Person, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ross Tinsley
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 In each one hour weekly lecture, you will learn about core conceptual knowledge delivered in an engaging and interactive manner.
Face To Face Seminar 24 In each two hour weekly seminar, you will have the opportunity to apply what you have learnt in the lecture to real life destination contexts via group activities. Key weeks will also focus on your assessments providing additional support and insights including past examples.
Online Guided independent study 164 Guided independent study is a crucial part of the university experience and reflects a key difference between secondary and tertiary education. While lectures and seminars will provide you with a skeleton framework to work from you are expected to do your own additional reading for each week's content. This will have to reinforce what you have already learnt during the taught sessions but also to expand on your knowledge and expertise enabling you to have a fully informed understanding.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 40 1~2 Week 7 HOURS= 22mins In groups (pair or threes) you will complete a presentation on a destination's (tourism/festival/resort) value proposition in weeks 7-8 addressing LOs 1-2.
Portfolio 60 1~2~3~4 Exam Period , WORDS= 2000 You will complete a portfolio individually based on a destination's (tourism/festival/resort) current and potential future marketing strategy, addressing learning outcomes 1-4 and is due in Week 15.
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
TSM10115 - International Destination Marketing and Management
 

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