There are no pre-requisites for this module to be added

Students will be introduced to the main theories associated with effective leadership and develop a critical understanding of these theories and approaches to leadership, with a particular focus on their application within the context of the tourism, hospitality and events industries. The emphasis will be upon developing an appreciation of the basis of dynamic, effective leadership and its role in creating and sustaining competitiveness through an organisation’s capacity to engage in successful
innovation.

The majority of the module’s content concerns the process and practice of effective innovation. Commencing with an overview of the nature of innovation and the innovation process, the major emphasis will be upon students developing a sound grasp and understanding of how organisations might most effectively deploy the activities associated with innovation and to harness their
full potential for improving performance within the context of tourism, hospitality and events-focused organisations. A specific focus will be given to new product development (NPD) within these organisations and to innovation based upon the use of the Internet and the World Wide Web.

LO1: Critically appraise the main theories associated with leadership and their potential impacts within the context of tourism, hospitality and events organisations.
LO2: Critique the role of innovation within the context of tourism, hospitality and events organisations.
LO3: Critically appraise the new product development process and its application within the tourism, hospitality and events industries.
LO4: Identify and critically assess the current and potential impacts of innovations based upon the Internet and the World Wide Web within the tourism, hospitality and events industries.
LO5: Critically assess the importance of effective (a) leadership and (b) innovation upon the performance of tourism, hospitality and events organisations.