Module title: International Destination Management (Hong Kong)

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM10902
Module leader: Ian Solly
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added


Description of module content:


• Tourism Destination typologies;
• International Destination Development and resource management;
• Destination Management Systems;
• International Destination Contexts;
• International Issues and Destination Tourism Products;
• Destinations and Event Strategies;
• International Destination Development and Strategic Marketing,
• Competitive Destinations and Sustainable Development.

Learning Outcomes for module:

LO1: identify and critically appraise the main components of managing an international destination
LO2: evaluate the role of visitor service provision, quality assurance and business development in destination management and planning in the international environment
LO3: validate the principles and practice of marketing and distribution and their application to strategic management of the destination
LO4: construct destination management plans appropriate to models of sustainable and competitive development
LO5: appraise the main methods of monitoring the performance of a destination in a competitive international market

Indicative References and Reading List - URL:

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