Core Module Information
Module title: Managing Heritage Tourism

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11104
Module leader: Anna Leask
School The Business School
Subject area group: Tourism and Languages
Prerequisites

N/A

Description of module content:

The module will cover the : Concepts and definition of heritage tourism;, the nature of built heritage; management issues in the effective management of heritage visitor attractions; specific issues in the management of UNESCO World Heritage Sites; balancing resource and visitor management via interpretation, technology and revenue ; and the future of managing heritage tourism.

Learning Outcomes for module:

LO1: Evaluate the definitions and concepts of heritage tourism
LO2: Analyse the composition and development of heritage tourism
LO3: Critically appraise the managerial and operational issues in heritage visitor attraction management
LO4: Evaluate the application of management techniques in the effective management of World Heritage Sites
LO5: Evaluate and select appropriate management techniques to enhance the management of visitor and resource management at heritage visitor attractions.

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Anna Leask
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module is based on one three hour class per week with each class combining formal lecture, tutorial and seminar approaches to allow for delivery and discussion of module content. The module is supported by invited guest speakers, a site visit and extensive use of international case studies. Classes will use a variety of media for content delivery including websites, videos and case study support material.
You will be encouraged to observe and reflect on management practice in a variety of heritage visitor attractions, enabling you to develop your own skills and encourage the development of independent thought in relation to the identification of appropriate management approaches.
The assessments are devised to provide you with the opportunity to demonstrate your knowledge of the heritage tourism sector and to offer management solutions to site management issues.
The module materials make full use of the available resources in this area, specifically the use of case studies to demonstrate previous, current and potential business management practices in a variety of international heritage visitor attractions.

Formative Assessment:
Formative feedback is developed through in-depth seminar discussions feeding into
assessment preparation / non-credit bearing draft review opportunities


Summative Assessment:
A Essay 2000 words week 6
B Report 3000 words week 14
The first assessment focuses on the definition and nature of heritage tourism - an essay regarding definitions - encouraging you to access a range of sources in your exploration of the sector. The second is a report based on the management of a UNESCO World Heritage Site. Clear guidance will be given to you in terms of report writing techniques. The report will allow you to demonstrate your ability to identify the key issues and practical solutions in managing World Heritage Sites, in addition to wider strategic issues at international levels.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 36
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 40 1&2 6 HOURS= 00.00, WORDS= 2000
Report 60 3 - 5 14/15 , WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader