There are no pre-requisites for this module to be added

Demographic changes and trends in consumer demand and expectations. The increasing role and influence of social media. The pervasive impact of globalisation. Sectors such as couchsurfing, pop up hospitality, Air BnB, serviced apartments, Changes in operating patterns, supply chains, management contracts. The industry?s relationship with the environment and issues of sustainable development. Hospitality as an ethical practice. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce; education and training issues.

Upon completion of this module you will be able to

LO1: Interpret the breadth and diversity of the range of contemporary issues facing hospitality organisations across the world.

LO2: Critically analyse the nature, effects and implications of each key contemporary issue.

LO3: Synthesise knowledge of the key contemporary issues, and their inter-relationship in the context of hospitality management.

LO4: Critically evaluate the overall impacts of emerging contemporary issues upon the international hospitality business.