Core Module Information
Module title: Tourism, Society and Visual Culture

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11109
Module leader: Louise Todd
School The Business School
Subject area group: Tourism and Languages
Prerequisites

N/A

Description of module content:

Tourism, Society and Visual Culture involves the study of core elements of visual culture in the context of tourism; and it allows you to develop a practical understanding of tourism’s visual cultural. The module is underpinned by current theories in visual consumption and analysis, drawing from: the arts, social sciences, tourism studies, and tourism management. It facilitates a critical understanding of the significance of visual culture in the context of tourism studies; and across the tourism sector, including: destinations, attractions, and festival and event settings. The module opens with an introduction to, and overview of, visual culture and its relationship to the tourism sector. It continues by considering key theories and concepts such as: the history of travel, tourism and visual culture; visual representations of tourism places and cultures, across a range of media; literary and film induced tourism; cultural tourism; art and tourism; visual consumption - the tourist gaze and photography; the semiotic paradigm and its role in tourism’s visual culture; visual analysis of tourism imagery; and the influence of visual cultures on societies, cultures and the tourism industry. In studying this module you will develop: an understanding of the relationship between the tourism sector, culture and society; skills to understand and analyse visual media in the setting of tourism; and knowledge and experience of how managers across the tourism sector can apply theories around visual culture and tourism in their practice.

Learning Outcomes for module:

LO1: Identify and critically appraise the historical development of tourism and its visual culture at local, national, and international levels.
LO2: Critically evaluate and reflect upon the significance of tourism’s visual culture on society and across the tourism sector.
LO3: Critically examine and analyse selected visual representations of tourism, destinations, attractions, and related phenomena, across media sources.
LO4: Demonstrate a critical understanding of tourism and its visual culture as significant elements within both the wider social life, and the business, of the tourism sector.

Full Details of Teaching and Assessment
2022/3, Trimester 2, Face-to-Face, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Louise Todd
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
The module is based on one three hour session comprising one hour of formal lecture plus two hours of seminar activity. The module will also be supported by site visits and guest speakers. Classes will make full use of range of media including text, photography and video, interactive website access and case study materials. A wide range of case study materials will be used to inform students of the issues related to tourism and its visual culture in a variety of geographical locations and situations.

Embedding of employability/PDP/Scholarship Skills
Students will be will be encouraged to observe and reflect on historical developments of tourism, its visual culture and contemporary forms in a range of locations enabling them to develop their skills in appraising the relevant issues such as the importance of tourism and its visual culture within both the wider society and the business of tourism. The range of research materials available to students will allow students to have personal choice in topics and the opportunity to develop skills appropriate to their background and interest. In particular, skills such as presentation skills, group work and evaluation will be one of the key skills students will develop as a part of this module.

Assessments
The assessments will provide the students with the opportunity to demonstrate their awareness of the issues surrounding the historical developments of tourism, its visual culture as well as its importance for the local community and the tourism industry.
The first assessment (LOs 1 and 3) is based on a debate where students will work in small groups in order to conduct a small scale secondary research and prepare a presentation which will contain a brief history of a destination of their choice and an exploration of the mode in which this destination and its attractions are represented in one type of popular media (e.g. choosing from press travel supp

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Lecture 24
Face To Face Lecture 4
Independent Learning Guided independent study 40
Independent Learning Guided independent study 120
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1 & 3 7-8 HOURS= 0, WORDS= 0
Essay 60 2 & 4 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader