Core Module Information
Module title: Tourism, Society and Visual Culture

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11109
Module leader: Louise Todd
School The Business School
Subject area group: Tourism and Languages


Description of module content:

Tourism, Society and Visual Culture involves the study of core elements of visual culture in the context of tourism; and it allows you to develop a practical understanding of tourism’s visual cultural. The module is underpinned by current theories in visual consumption and analysis, drawing from: the arts, social sciences, tourism studies, and tourism management. It facilitates a critical understanding of the significance of visual culture in the context of tourism studies; and across the tourism sector, including: destinations, attractions, and festival and event settings. The module opens with an introduction to, and overview of, visual culture and its relationship to the tourism sector. It continues by considering key theories and concepts such as: the history of travel, tourism and visual culture; visual representations of tourism places and cultures, across a range of media; literary and film induced tourism; cultural tourism; art and tourism; visual consumption - the tourist gaze and photography; the semiotic paradigm and its role in tourism’s visual culture; visual analysis of tourism imagery; and the influence of visual cultures on societies, cultures and the tourism industry. In studying this module you will develop: an understanding of the relationship between the tourism sector, culture and society; skills to understand and analyse visual media in the setting of tourism; and knowledge and experience of how managers across the tourism sector can apply theories around visual culture and tourism in their practice.

Learning Outcomes for module:

LO1: Identify and critically appraise the historical development of tourism and its visual culture at local, national, and international levels.
LO2: Critically evaluate and reflect upon the significance of tourism’s visual culture on society and across the tourism sector.
LO3: Critically examine and analyse selected visual representations of tourism, destinations, attractions, and related phenomena, across media sources.
LO4: Demonstrate a critical understanding of tourism and its visual culture as significant elements within both the wider social life, and the business, of the tourism sector.

Full Details of Teaching and Assessment
2023/4, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Louise Todd
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Lecture 24
Face To Face Lecture 4
Independent Learning Guided independent study 40
Independent Learning Guided independent study 120
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 40 1 & 3 7-8 HOURS= 0, WORDS= 0
Essay 60 2 & 4 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Tourism, Society and Visual Culture