Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11113
Module leader: Joan McLatchie
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs:
The module is taught in three-hour blocks, comprising lecture and seminar time. You will be required to carry out preparatory background reading, as well as discussing case-studies and making short presentations in class (LO 1-5). A venue visit will be arranged, and also a guest speaker (LO 3-5).

Embedding of employability/PDP/scholarship skills:
You will develop time management, group working, communication and research skills. The module includes a critical writing seminar, designed to develop academic literacy.

Assessment (formative and summative);
The module is assessed by a small group activity and two individual written reports. The group activity takes place early in the semester (week 4), in order to provide you with an early assessment opportunity which is used as the basis for your individual assessment. You have the opportunity to submit a specified section from your individual assessments in draft form for formative feedback. Feedback will focus on academic writing skills, and is designed to provide guidance in advance of your formal submission.

Research/ teaching linkages:
You will be asked to critically analyse academic writing as part of Your seminar activities. You will also be required to carry out independent research for your coursework assignments.

Supporting equality and diversity:
All module materials will be on Moodle, and can be provided in advance if required. A flexible approach will be taken in order to best meet the needs of individual students.

Internationalisation:
An international perspective is embedded throughout this module, as suggested by its name. You are free to choose any destination for the purposes of your second assessment.



Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 11
Face To Face Seminar 22
Face To Face Seminar 3
Independent Learning Guided independent study 161
Independent Learning Guided independent study 3
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2 8 HOURS= 0, WORDS= 3000
Report 50 3, 4, 5 13 HOURS= 0, WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); impacts of business events and venues; current trends and future issues.

Learning Outcomes for module:

LO1: Analyse the different types of demand for business event facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of business events.
LO4: Identify the principle economic, social and environmental impacts of business events and venues within a destination
LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Indicative References and Reading List - URL:

Core - ROGERS, T (2013) CONFERENCES AND CONVENTIONS: A GLOBAL INDUSTRY: BUTTERWORTH HEINEMANN, 3rd ed. - ISBN: 0750685443
Recommended - DAVIDSON, R AND COPE, B (2003) BUSINESS TRAVEL: PEARSON EDUCATION, 1st ed. - ISBN: 0582404444
Recommended - FENICH, G (2015) MEETINGS, EXPOSITIONS, EVENTS AND CONVENTIONS: AN INTRODUCTION TO THE INDUSTRY: PEARSON, 4th ed. - ISBN: 0133815242
Recommended - DAVIDSON, R AND ROGERS, T (2006) MARKETING DESTINATIONS AND VENUES FOR CONFERENCES, CONVENTIONS AND BUSINESS EVENTS: ELSEVIER, 1st ed. - ISBN: 0750667005
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