Core Module Information
Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11113
Module leader: Lynn Minnaert
School The Business School
Subject area group: Tourism and Languages


Description of module content:

The meetings industry is of huge global economic importance (Davidson and Cope, 2019). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); the use of technology in events; current trends and issues.

Learning Outcomes for module:

LO1: Analyse the different types of demand for business event facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of business events.
LO4: Analyse the principal trends and issues affecting business events
LO5: Critically evaluate the appropriate application of management strategies for the successful planning, implementation and control of business events.

Full Details of Teaching and Assessment
2023/4, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 11
Face To Face Seminar 22
Face To Face Seminar 3
Independent Learning Guided independent study 161
Independent Learning Guided independent study 3
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2 8 HOURS= 0, WORDS= 3000
Report 50 3, 4, 5 13 HOURS= 0, WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11113 International Business Event Management