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The meetings industry is of huge global economic importance (Davidson and Cope, 2019). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: the business events industry in context; buyers, suppliers and intermediaries; supply and demand characteristics of the industry; the external environment; event planning (buyer and supplier perspectives); the use of technology in events; current trends and issues.

LO1: Analyse the different types of demand for business event facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of business events.
LO4: Analyse the principal trends and issues affecting business events
LO5: Critically evaluate the appropriate application of management strategies for the successful planning, implementation and control of business events.