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This module involves applying theoretical perspectives to develop skills and techniques in tourism, hospitality or events. The module allows students to build work-based skills in tourism, hospitality and/or event management that are underpinned with relevant theory. It facilitates a critical understanding of how the core elements of tourism, hospitality and events contribute to their effective and coherent design; and how consumer experiences can be managed.
The module opens with an introduction to key design and experience theories and concepts such as: the experience economy; service encounters; experiencescapes; the tourist gaze; co-creation; and symbolic interactionism. The application of these to tourism, hospitality and events is then considered. Concurrently, students examine key management functions and consider these in the context of specific tourism, hospitality or events in an authentic experiential setting. Particular attention is paid to manager and critical consumer perspectives in specific tourism, hospitality and event design settings.

LO1: Critically appraise design and experience theories and their application in tourism, hospitality and event settings.
LO2: Apply relevant theory and reflection to the critical review and evaluation of the design and experience management of a selected tourism, hospitality or event experience.
LO3: Synthesise and apply design and experience theories to work collaboratively in conceptualising, designing and presenting a proposed tourism, hospitality or event experience in response to a brief. LO4: Critically evaluate and reflect upon the process of the application of design and experience theories within tourism, hospitality and event settings.
LO4: Critically evaluate and reflect upon the process of the application of design and experience theories within tourism, hospitality and event settings.