Module title: Sustainable Conferences and Events

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11119
Module leader: Martin Robertson
School The Business School
Subject area group: Tourism and Languages
Prerequisites

None

2019/0, Trimester 2, FACE-TO-FACE,
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Martin Robertson
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs; embedding of employability/PDP/scholarship skills; assessment (formative and summative); research/ teaching linkages; supporting equality and diversity; internationalisation (max 4000 characters). Employability/PDP/scholarship skills Employability skills will be enhanced due to the practical components of the module and the students understanding of sustainable conferences and business
events. Interaction with industry will be developed throughout the module in the form of industry case study examples and guest presentations from industry experts, including workshop activity at the EICC. There will also be additional key public sector bodies and industry association site visits. This will enable the students to obtain a clear picture of working in the field and develop links with, and an understanding of, the sustainable conferences and business eventsindustry. Students will be supported on the module through a blended approach including The Module Handbook, Moodle and weekly 3hr interactive seminars.

Research/Teaching Linkages Students are
required to research, in sufficient depth, current operational issues, theory and practicalities related to sustainable conferences and business events. Extensive use of readings, best practice case studies and discussions will help students further develop research skills.

Supporting equality and diversity
Lecture/Seminar materials will be made available through Moodle after the lecture/seminar time to enable students to fully evaluate the points made. The key theory for the assessments can be drawn from a wide variety of actual or theoretical events.

Internationalisation
Although UK in focus, sustainability will also be analysed against a range of international contexts. Throughout the module international business event case studies and examples will be used. Due to the international profile of the course students will be constantly asked to debate and reflect upon the global business events industry, drawing upon and sharing their own international background and work experience.

Formative Assessment:
The assessments foster deep learning and empower students to take responsibility for their own professional learning and reflection. They enable the students to develop and practice a comprehensive
range of employability skills relating to their world of work, and include project planning, design and management, as well as professional presentation skills. The assessments are designed to be suitable
for students from different backgrounds and with different first languages. Extra support when preparing
the Project Proposal and the Presentation may be offered, if required. Formative assessment will take
place throughout the module and will involve students working towards delivering their final project and
oral presentation. Students will be presented with an organisational sustainability challenge, or area for
further research and development, and asked to, using their previous work experience and the input from
seminars, define a suitable plan as to how they will approach the project. Formative assessment will
continue throughout the module as the students engage in discussion and work on a series of interactive
exercises around key areas such as implementing sustainable practices and developing key
performance indicators to implement sustainability standards.

Summative Assessment:
Formal summative assessment takes place in weeks 5 and 7 and will build on the summative assessment. The first piece of summative assessment is the Sustainability Project. This will be strategic and business orientated and will examine a key part of an organisations business events strategy and how it can be more sustainably delivered. Students are required to undertake a project that makes an original contribution to knowledge and/or professional practice in sustainable conferences and business events. The project will examine key performance indicators and concepts to deliver a successful sustainable business event, benchmarking good practice and delivering guidelines for a sustainable future. The second summative assessment includes a presentation which is aligned to the sustainability project. The presentation highlights the outcomes, key findings and recommendations from the project.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Tutorial 36
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 70 1-5 5 , WORDS= 2500
Oral Presentation 30 1-5 7 HOURS= 00.50
Component 1 subtotal: 70
Component 2 subtotal: 30
Module subtotal: 100

Description of module content:

12. Module Content
This module will cover the following content:
• Introduction to, and definition of, sustainable conferences and business events
• Internal and external environment for, and impacts on, sustainability
• Identification, and effectiveness of, key sustainable practices available to the conference and business events industry
• Examination and evaluation of the sustainable supplier value chain
• Standards and Accreditation systems for promoting sustainable conferences and business events
• Stakeholder and attendee engagement with sustainability
• Development of sustainability policy, measurement and evaluation
• Challenges and opportunities of creating sustainable legacies from conferences and business events.
This module will evaluate the importance of sustainability to conferences and business events. Business Events are worth £1.9 billion to the Scottish economy, according to 2013 research commissioned by the Meeting Professional International Federation, and are a valuable source of employment and image generation for the destination. This module explores sustainable management in the conference and business event industries. The many reasons to incorporate sustainable practices into conferences and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, will be examined and explored further.

The module will enable students to critically evaluate a selection of operational aspects involved in delivering sustainability to the conference and business events industry, enabling them to gain a competitive edge and develop student potential when seeking graduate employment. Current academic theory around sustainable practices, policy and accreditation will be evaluated and demonstrated through critical evaluation in assessments.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Develop a comprehensive knowledge and understanding of sustainability within the conference and business events industry
LO2: Evaluate practical and theoretical tools to implement sustainable practices taking into account industry standards and best practice
LO3: Critically assess the contribution green stakeholders, like green exhibitors and sustainable suppliers, can make to sustainable conference and business events,
LO4: Evaluate the challenges and opportunities for sustainable legacies for conferences and business events.
LO5: Produce a project and presentation, to a high professional and postgraduate standard, which examines an aspect of organisational effectiveness with regards to sustainability in the conference and business events industry.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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