2018/9, Trimester 1, Face-to-Face,
| Occurrence: | 001 |
| Primary mode of delivery: | Face-to-Face |
| Location of delivery: | CRAIGLOCKHAR |
| Partner: | |
| Member of staff responsible for delivering module: | Ross Tinsley |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
This module will encourage independent self-centred learning whilst students will also complete both collaborative and independent learning assessments. Lectures, tutorials and applied materials will be the central learning tools used for the module to encourage creative, reflective and active learning. Key texts will be used to develop and deepen student knowledge and understanding alongside a wide range of journal articles, case studies and on-line resources.Formal assessment takes place in Week 7-8 with a collaborative group presentation examining the destination image and branding of a chosen destination (LO 1-2, 40% of the module mark). A portfolio completed individually on the marketing communication tools and a future strategy of a chosen destination or tourism/hospitality business or event is due in Week 13. This covers LO 1-4 and accounts for 60% of the module mark. Extensive use of readings, seminar debates and discussion help students further develop research skills.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Face To Face | Lecture | 12 |
| Face To Face | Seminar | 24 |
| Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Oral Presentation | 40 | 1-2 | 7 | HOURS= 0, WORDS= 0 |
| Portfolio | 60 | 1-4 | 12 | HOURS= 0, WORDS= 3000 |
| Component 1 subtotal: | 40 | |
| Component 2 subtotal: | 60 | | | |
| Module subtotal: | 100 | | | |