Core Module Information
Module title: Contemporary Issues in Festivals and Events

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11123
Module leader: Sarah Snell
School The Business School
Subject area group: Tourism and Languages


Description of module content:

This module provides a varied and stimulating programme of study that enables you to understand and appreciate the extensive range of contemporary issues facing festival and event organisations across the world; and to critically examine research and emerging themes in the study of festivals, events and related areas. The module moves beyond the business and marketing-driven approaches of events management towards a more conceptual analysis and understanding of events from a socio-cultural perspective.
The module will examine junctures between the social sciences and the field of festivals and events. It applies and contextualises theories within the discourse of events to provide a greater understanding of the significance of events in contemporary society. Studying this module provides you with a structured and detailed examination of issues pertaining to, for example, event tourism, festival and events in society, events ritual and performance, consumption, place and representation, social movements, and mobilities; along with emerging trends such as ‘pop-up’ events, the sharing economy, and changing demographics. Moreover, it enhances your ability to critically review the influences of such issues and trends upon the international festivals and events industry.

Learning Outcomes for module:

Upon completion of this module you will be able to
LO1: Interpret and appraise the breadth and diversity of the range of contemporary issues facing festivals and events across the world.
LO2: Critically analyse the nature, effects and implications of key contemporary issues in festivals and events.
LO3: Synthesise knowledge of the key contemporary issues, and their inter-relationship in the context of festival and event management.
LO4: Critically evaluate the overall influences of emerging contemporary issues upon the international festival and event management sector.

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Sarah Snell
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
LO1-4: Teaching involves a variety of methods including lectures, group discussions and activities, to foster active and collaborative student learning. Directed reading encourages personalised learning, as does the research and preparation required by the module assessment. Learning is supported by industry speakers and visits.
Embedding of employability/PDP/scholarship skills LO1-4: The range of teaching and learning approaches used within the module is designed to encourage deeper learning and develop information retrieval, interpretation and analysis skills. The alignment of the module to industry through guest speakers, and the need for students to undertake primary and secondary research for the module assessments, helps embed such skills as scholarship, critical thinking, information retrieval and academic literacy.
Research/ teaching linkages LO1-4: The module teaching team all undertake research and scholarly activity relating to the principles and practice of international festivals and events. They also all have close connections with industry, including teaching and researching overseas experience. The blend of teaching methods, resources, and assessment design all foster the exchange and discussion of individual students’ knowledge and experience.
Supporting equality and diversity The nature of the module and its content is such as not to present obstacles or barriers to student accessibility. Module materials are made available on Moodle. Timetabled supervision is available each week of the module to support students, and arrangements can be made to accommodate special needs
Internationalisation The module is innately global in nature. International students are encouraged to bring their individual social and cultural knowledge and experience to class. In addition, the module team draw upon case studies and other teaching material of relevance to the international environment and industry.

Formative Assessment:
Throughout the module students are expected to critically reflect on the subject area. Formative assessment therefore has an ongoing nature, as exemplified through the weekly seminar activities. These provide students with a structured, task based framework with which they are encouraged to engage and consider their own progress. Feedback from the tutor is an integral part of most seminar activities, provided as part of the class activities. Some offer the potential for students to offer comment and feedback on the work of their peers, primarily through discussion.
The module features two credit-bearing assessments, the first of which is designed to offer written feedback that has a formative dimension. (Further details of the assessment itself are outlined below in 15.c.) Formative feedback on the first credit-bearing assessment will inform the more substantial summative assessment, by highlighting each student’s success in addressing fundamental concepts underpinning the module. Having been presented with a case study scenario in this first assessment, the later summative work requires them to apply the same skills and abilities in a devised scenario of their own construction.
There is scope within the module’s seminars to carry out tasks related to the first credit-bearing assessment, providing both preparation and verbal formative feedback for the students. Looking beyond this module, the assessment has an explicit literature based dimension that is intended to inform similar work in other modules, such as the MSc dissertation.

Summative Assessment:
Assessment 1: LO1-4. The first assessment component is based upon the preparation of an Essay (2,000 words) for submission in Week 8. The assignment is designed to deepen students’ knowledge and understanding of the identity, nature, effects and implications of a key contemporary issue, of his or her choice, facing festival and event organisations across the world.
Assessment 2: LO1-4 is based upon a report (3,000 words) to be submitted in week 14. This report is designed to test the student’s awareness and understanding of the inter-relationships between the key contemporary issues, and their impacts upon the international festival and event business. Students are required to select a festival or event organisation of their choice and research then write a report outlining the key contemporary issues that are having an actual and future influence upon the management of festivals or events in this context.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 40 1-4 1 HOURS= 0, WORDS= 2000
Report 60 1-4 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader