Module title: Festival and Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11124
Module leader: Jane Ali-Knight
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Jane Ali-Knight
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs
The teaching and learning approach of this module will encourage independent self centred learning challenging students to
conceptualise, debate, critique and critically engage with International Festivals and Events. Students will also be encouraged
to complete a collaborative learning assessment and develop appropriate judgement when working in group situations.
Lectures, tutorials and applied materials (contemporary case studies; site visits; guest lectures and a/v materials) will be the
central learning tools used for the module to encourage creative, reflective and active learning. Theory will be developed
through a wide range of key texts, journal articles, case studies and on line resources enabling students to deepen their
knowledge and understanding of the subject area.
Embedding of employability/PDP/scholarship skills
Employability skills will be enhanced due to the practical components of the module and the use of industry relevant examples
and case studies. Interaction with industry will be developed throughout the module in the form of expert led guest lectures, site
visits, collaborative working and involvement with industry seminars. This will enable the students to obtain a clear picture of
working in the field and develop links with, and an understanding of, the International Festival and Events industry.
Assessment (Formative and Summative)
Formal assessment takes place in week 9 with a collaborative group report completed including a critical observation of
current issues and how they are covered in different media. A second assessment will be completed by Week 13, this will be
an individual assignment and will encourage a deeper look into the festival and events theory. Students will critically apply this
to practical examples of the students own experience.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1-2 7 HOURS= 0, WORDS= 2500
Portfolio 50 2-3 13 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module critically engages the students allowing them to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

Learning Outcomes for module:

LO1: Evaluate and critically determine the significance of various types of festivals and events, the multifaceted nature of their social, cultural, economic, political, physical, environmental and technological impacts addressing issues related to effectiveness, sustainability, impartiality and ethical management (essay)
LO2: Communicate and present findings of investigative activity critically assessing the application of organisation theory and festival and event theory to the study of structure, environment, strategy and decision making, planning and learning (portfolio)
LO3: Review and evaluate event lifecycles, international market conditions, current issues, trends in international festivals and events (essay, portfolio)

Indicative References and Reading List - URL:
Contact your module leader