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This module critically engages you and allows you to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

LO1: Evaluate and critically determine the significance of international festivals and events, the multifaceted nature of their impacts and the application of applied and theoretical perspectives related to their management, effectiveness and sustainability
LO2: Critically assess the application of organisation theory to the study of structure, environment, strategic planning and decision making of international festivals and events
LO3: Review and evaluate event lifecycles, international market conditions, current issues and trends in international festivals and events