Core Module Information
Module title: Festival and Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11124
Module leader: Jane Ali-Knight
School The Business School
Subject area group: Tourism and Languages


Description of module content:

This module critically engages you and allows you to consider both the socio-cultural role and economic impacts of international festivals and events, for organisations, policy makers, regions or localities. The module will cover a range of festivals and events within an international context. Major multi-arts, sporting and religious events such as the Edinburgh Festival, Commonwealth Games or Mela's to small localised festivals and one-off events will be critically explored and the audiences for each type of event examined and evaluated. How some festivals and events, not aimed at tourists, have become tourist attractions in recent years will also be explored and challenged . Consideration will also be given to current issues and trends in festivals and events appraising the likely future demand and development of festivals and events worldwide

Learning Outcomes for module:

LO1: Evaluate and critically determine the significance of international festivals and events, the multifaceted nature of their impacts and the application of applied and theoretical perspectives related to their management, effectiveness and sustainability
LO2: Critically assess the application of organisation theory to the study of structure, environment, strategic planning and decision making of international festivals and events
LO3: Review and evaluate event lifecycles, international market conditions, current issues and trends in international festivals and events

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Jane Ali-Knight
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs
The teaching and learning approach of this module will encourage independent self centred learning challenging you to
conceptualise, debate, critique and critically engage with International Festivals and Events. You will also be encouraged
to complete a collaborative learning assessment and develop appropriate judgement when working in group situations.
Lectures, tutorials and applied materials (contemporary case studies; site visits; guest lectures and a/v materials) will be the
central learning tools used for the module to encourage creative, reflective and active learning. Theory will be developed
through a wide range of key texts, journal articles, case studies and on line resources enabling you to deepen your
knowledge and understanding of the subject area.
Embedding of employability/PDP/scholarship skills
Employability skills will be enhanced due to the practical components of the module and the use of industry relevant examples
and case studies. Interaction with industry will be developed throughout the module in the form of expert led guest lectures, site
visits, collaborative working and involvement with industry seminars. This will enable you to obtain a clear picture of
working in the field and develop links with, and an understanding of, the International Festival and Events industry.

Formative Assessment:
Formative assessment will take place during the module workshops and will consist of you working together in groups on key tasks and activities relating to the workshop topics. For example when discussing Festival and Event Sustainability, working towards developing a Sustainability Action Plan for a chosen festival or event. Feedback will be given on the specific tasks

Summative Assessment:
Formal assessment takes place in week 10, you will engage in a collaborative group presentation to key industry stakeholders, completed in response to a bid to produce a digital/marketing presence for a live event aimed at a charity. Industry representatives will work with the module team to ask questions of the group, assess the presentation against specific criteria and agree a grade. The second assignment is a 50% 2,500 word portfolio entitled: Organisational analysis of festival and event organisation X (festival and event organisation of your choice) due in week 13.
As a portfolio it is anticipated that supported materials will also be used here, i.e. pictures, promotional materials of the festival or event. These do not count in the word limit.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 1-2 10 HOURS= 00.20
Portfolio 50 2-3 13 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11124 - Festival and Event Management