Core Module Information
Module title: Hospitality Strategic Operations

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: TSM11134
Module leader: Kelsy Hejjas
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

Description of module content:

This module will (via a computer simulation) cover the following: • Budgeting and revenue management• Sales management (pricing and promotion)• Food and beverage management (menu engineering and procurement)• Housekeeping and maintenance management• Strategic and operational analysis and decision making • Developing and implementing competitive strategies • Critical reflection. This module will enable you to apply your knowledge and skills to professional practice and to critically evaluate both the accommodation and restaurant operational aspects of the industry, and therefore gain a competitive edge and develop your potential when seeking graduate employment. You will relate academic theory to the operational context and demonstrate this through critical evaluation in assessments. You will develop your ability to critically apply and evaluate your learning in a simulated operational context. This module helps you to develop the skills that are necessary for successful postgraduates in the 21st Century and thereafter as part of your continuing professional development.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critique and reflect on the dynamic linkages between hospitality operational variables and strategic performance.

LO2: Identify and critically analyse both key operational and strategic variables.

LO3: Evaluate operational data to develop and implement appropriate strategic decisions in a hospitality context to achieve planned goals.

LO4: Critically reflect on decision making and to be able to identify appropriate adjustments where required.

Full Details of Teaching and Assessment
2023/4, Trimester 2, Blended,
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Kelsy Hejjas
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Seminar 12
Online Guided independent study 188
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 40 1~2~4 Week 6 , WORDS= 2,000
Report 60 1~2~3~4 Week 12 , WORDS= 4,000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Hospitality Strategic Operations