There are no pre-requisites for this module to be added

The meetings industry has immense global economic importance (Rogers, 2022). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry and how they interact with one another. You will examine issues of supply and demand at all levels and analyse the impact of business events on their chosen destination. Event venue case studies and insight from speakers from the industry will enhance your understanding - and enable you to connect the theory to the practice. The module contains the following topics: An introduction to the Business Event Industry; Suppliers; Buyers; Intermediaries and other organisations; Planning a business event; Staging a business event; Marketing business events; Bidding for business events; Impacts of business events; Current and future trends.

Upon completion of this module you will be able to

LO1: Analyse the different types of demand for business event facilities.

LO2: Evaluate supply trends in a local, national and global context.

LO3: Critically review the varying stakeholder roles in the planning and management of business events.

LO4: Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination.

LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.