Module title: International Festival and Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11512
Module leader: Eleni Theodoraki
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2017/8, Trimester 3, Online, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Eleni Theodoraki
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which include a general introduction to the topic; guidance on how to work through the online module materials; core academic theory relating to the topic (which will include a link to the electronic textbook);a mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit which will engage students in the learning process. The online materials require you to reflect and share their work experiences and reflect upon these as much as possible within the learning materials and throughout assessments. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to:
•A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact
•Module specific materials which will comprise of the undernoted:
O A module introduction, including learning outcomes, summary of key learning points.
O Twelve units of learning - introductory unit, followed by eleven subject specific units
o Narrated PPTs, covering key learning points
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies with outline solutions provided (formative feedback)
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions (formative feedback)
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions

The teaching and learning approach of this module will encourage independent self centred learning challenging you to conceptualise, debate, critique and critically engage with International Festivals and Events. You will also be encouraged to complete a collaborative learning assessment and develop ap

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Essay 40 1 - 3 7 HOURS= 0, WORDS= 2000
Portfolio 50 2, 3 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2017/8, Trimester 3, Online, Edinburgh Napier University
Occurrence: 003
Primary mode of delivery: Online
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Eleni Theodoraki
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which include a general introduction to the topic; guidance on how to work through the online module materials; core academic theory relating to the topic (which will include a link to the electronic textbook);a mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit which will engage students in the learning process. The online materials require you to reflect and share their work experiences and reflect upon these as much as possible within the learning materials and throughout assessments. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to:
•A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact
•Module specific materials which will comprise of the undernoted:
O A module introduction, including learning outcomes, summary of key learning points.
O Twelve units of learning - introductory unit, followed by eleven subject specific units
o Narrated PPTs, covering key learning points
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies with outline solutions provided (formative feedback)
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions (formative feedback)
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions

The teaching and learning approach of this module will encourage independent self centred learning challenging you to conceptualise, debate, critique and critically engage with International Festivals and Events. You will also be encouraged to complete a collaborative learning assessment and develop ap

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Essay 40 1 - 3 7 HOURS= 0, WORDS= 2000
Portfolio 50 2, 3 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2018/9, Trimester 1, Online, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Eleni Theodoraki
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which include a general introduction to the topic; guidance on how to work through the online module materials; core academic theory relating to the topic (which will include a link to the electronic textbook);a mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit which will engage students in the learning process. The online materials require you to reflect and share their work experiences and reflect upon these as much as possible within the learning materials and throughout assessments. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to:
•A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact
•Module specific materials which will comprise of the undernoted:
O A module introduction, including learning outcomes, summary of key learning points.
O Twelve units of learning - introductory unit, followed by eleven subject specific units
o Narrated PPTs, covering key learning points
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies with outline solutions provided (formative feedback)
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions (formative feedback)
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions

The teaching and learning approach of this module will encourage independent self centred learning challenging you to conceptualise, debate, critique and critically engage with International Festivals and Events. You will also be encouraged to complete a collaborative learning assessment and develop ap

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Essay 40 1 - 3 7 HOURS= 0, WORDS= 2000
Portfolio 50 2, 3 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2018/9, Trimester 2, Online, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Eleni Theodoraki
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which include a general introduction to the topic; guidance on how to work through the online module materials; core academic theory relating to the topic (which will include a link to the electronic textbook);a mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit which will engage students in the learning process. The online materials require you to reflect and share their work experiences and reflect upon these as much as possible within the learning materials and throughout assessments. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to:
•A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact
•Module specific materials which will comprise of the undernoted:
O A module introduction, including learning outcomes, summary of key learning points.
O Twelve units of learning - introductory unit, followed by eleven subject specific units
o Narrated PPTs, covering key learning points
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies with outline solutions provided (formative feedback)
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions (formative feedback)
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions

The teaching and learning approach of this module will encourage independent self centred learning challenging you to conceptualise, debate, critique and critically engage with International Festivals and Events. You will also be encouraged to complete a collaborative learning assessment and develop ap

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Essay 40 1 - 3 7 HOURS= 0, WORDS= 2000
Portfolio 50 2, 3 14/15 HOURS= 0, WORDS= 2500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module considers festival and event management, event development and processes as well as impacts on other organisations, regions or localities. The module covers a range of festivals and events within an international context from major multi-arts, sporting and religious events such as the Edinburgh Festival, Olympic Games, Commonwealth Games or World Expos to smaller ones and employs organisation theory to their study and the analysis of pressures and challenges faced by organisers. Current issues and trends in the festivals and events market and political economy are also appraised along the likely future demand and development of festivals and events worldwide.

Learning Outcomes for module:

LO1: Evaluate and critically determine the significance of various types of festivals and events, their social, cultural, economic, political, physical, environmental and technological impacts addressing issues related to effectiveness, sustainability and ethical management (essay, journal)
LO2: Communicate and present findings of investigative activity critically assessing the application of organisation theory and festival and event theory to the study of structure, environment, strategy and decision making, planning and learning (portfolio, journal)
LO3: Review and evaluate event lifecycles, international market conditions, current issues, trends in international festivals and events (essay, portfolio, journal)

Indicative References and Reading List - URL:

Core - GETZ, D. (2012) EVENT STUDIES: THEORY, RESEARCH AND POLICY FOR PLANNED EVENTS: ELSEVIER, 2nd ed.
Core - FOLEY, M., MCGILLIVRAY, D. AND MCPHERSON, G. (2011) EVENT POLICY: FROM THEORY TO STRATEGY: ROUTLEDGE, 1st ed.
Core - ROCHE, M (2000) MEGA-EVENTS AND MODERNITY: OLYMPICS AND EXPOS IN THE GROWTH OF GLOBAL CULTURE: ROUTLEDGE, 1st ed.
Core - THEODORAKI, E. (2007) OLYMPIC EVENT ORGANISATION: ELSEVIER, 1st ed.
ALLEN, J, O’TOOLE, W, MCDONNELL & HARRIS, R. (2005) FESTIVAL & SPECIAL EVENT MANAGEMENT: JOHN WILEY & SONS AUSTRALIA LTD, 3rd ed.
YEOMAN, I, ROBERTSON, M, ALI-KNIGHT, J, DRUMMOND, S & MCMAHON-BEATTIE, U (2004) FESTIVAL AND EVENTS MANAGEMENT: AN INTERNATIONAL ARTS AND CULTURE PERSPECTIVE: ELSEVIER, 1st ed.
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