Core Module Information
Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11515
Module leader: Martin Robertson
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

Description of module content:

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the Business Event Industry; Suppliers; Buyers; Intermediaries and other organisations; Planning a business event; Staging a business event; Marketing business events; Bidding for business events; Impacts of business events; Current and future trends.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse the different types of demand for business event facilities.

LO2: Evaluate supply trends in a local, national and global context.

LO3: Critically review the varying stakeholder roles in the planning and management of business events.

LO4: Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination.

LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Full Details of Teaching and Assessment

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