Core Module Information
Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11515
Module leader: Martin Robertson
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse the different types of demand for business event facilities.

LO2: Evaluate supply trends in a local, national and global context.

LO3: Critically review the varying stakeholder roles in the planning and management of business events.

LO4: Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination.

LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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