Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11515
Module leader: Joan McLatchie
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2017/8, Trimester 3, Online, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic, how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of activities such as reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will also be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

Embedding of employability/PDP/Scholarship Skills
The online content will facilitate the development of key skills such as reflective learning and critical thinking. Scholarship skills are developed through completion of the assessment

Assessment
Self-assessment questions and Case Studies provide formative assessment. Summative assessment consist of End of Unit progress test; and formal coursework assessment.

Research / teaching linkages
Research skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.

Supporting equality and diversity
Materials will be available through the VLE and you can format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis with the student concerned.

Internationalisation
Materials reference international examples and case studies. Online discussion will draw upon the international perspectives from the diverse student body.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Report 45 1 - 2 8 HOURS= 0, WORDS= 3000
Report 45 ALL 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 55
Component 2 subtotal: 45
Module subtotal: 100
2017/8, Trimester 3, Online, Edinburgh Napier University
Occurrence: 003
Primary mode of delivery: Online
Location of delivery: N/A
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic, how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of activities such as reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will also be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

Embedding of employability/PDP/Scholarship Skills
The online content will facilitate the development of key skills such as reflective learning and critical thinking. Scholarship skills are developed through completion of the assessment

Assessment
Self-assessment questions and Case Studies provide formative assessment. Summative assessment consist of End of Unit progress test; and formal coursework assessment.

Research / teaching linkages
Research skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.

Supporting equality and diversity
Materials will be available through the VLE and you can format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis with the student concerned.

Internationalisation
Materials reference international examples and case studies. Online discussion will draw upon the international perspectives from the diverse student body.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Report 45 1 - 2 8 HOURS= 0, WORDS= 3000
Report 45 ALL 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 55
Component 2 subtotal: 45
Module subtotal: 100
2018/9, Trimester 1, Online, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic, how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of activities such as reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will also be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

Embedding of employability/PDP/Scholarship Skills
The online content will facilitate the development of key skills such as reflective learning and critical thinking. Scholarship skills are developed through completion of the assessment

Assessment
Self-assessment questions and Case Studies provide formative assessment. Summative assessment consist of End of Unit progress test; and formal coursework assessment.

Research / teaching linkages
Research skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.

Supporting equality and diversity
Materials will be available through the VLE and you can format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis with the student concerned.

Internationalisation
Materials reference international examples and case studies. Online discussion will draw upon the international perspectives from the diverse student body.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Report 45 1 - 2 8 HOURS= 0, WORDS= 3000
Report 45 ALL 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2018/9, Trimester 2, Online, Edinburgh Napier University
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joan McLatchie
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic, how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of activities such as reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will also be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

Embedding of employability/PDP/Scholarship Skills
The online content will facilitate the development of key skills such as reflective learning and critical thinking. Scholarship skills are developed through completion of the assessment

Assessment
Self-assessment questions and Case Studies provide formative assessment. Summative assessment consist of End of Unit progress test; and formal coursework assessment.

Research / teaching linkages
Research skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.

Supporting equality and diversity
Materials will be available through the VLE and you can format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis with the student concerned.

Internationalisation
Materials reference international examples and case studies. Online discussion will draw upon the international perspectives from the diverse student body.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Seminar 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 ALL 1 HOURS= 0, WORDS= 0
Report 45 1 - 2 8 HOURS= 0, WORDS= 3000
Report 45 ALL 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 55
Component 2 subtotal: 45
Module subtotal: 100

Description of module content:

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice. The module contains the following topics: An introduction to the Business Event Industry; Suppliers; Buyers; Intermediaries and other organisations; Planning a business event; Staging a business event; Marketing business events; Bidding for business events; Impacts of business events; Current and future trends.

Learning Outcomes for module:

LO1: Analyse the different types of demand for business event facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of business events.
LO4: Identify and assess the principle economic, social and environmental impacts of business events and venues within a destination
LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Indicative References and Reading List - URL:

Core - ROGERS, T (2013) CONFERENCES AND CONVENTIONS: A GLOBAL INDUSTRY: BUTTERWORTH-HEINEMANN, 3rd ed. - ISBN: 0750685443
Recommended - DAVIDSON, R AND ROGERS, T (2006) MARKETING DESTINATIONS AND VENUES FOR CONFERENCES, CONVENTIONS AND BUSINESS EVENTS: ELSEVIER, 1st ed. - ISBN: 0750667005
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