Core Module Information
Module title: Managing Heritage Tourism (Switzerland)

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11704
Module leader: Anna Leask
School The Business School
Subject area group: Tourism and Languages
Prerequisites

N/A

Description of module content:

The module will cover the:
Concepts and definition of heritage tourism
Nature of built heritage
Management issues in the effective management of heritage visitor attractions
Specific issues in the management of World Heritage Sites
Balancing resource and visitor management via interpretation, technology and revenue
Future of managing heritage tourism

Learning Outcomes for module:

LO1: Evaluate the definitions and concepts of heritage tourism
LO2: Analyse the composition and development of heritage tourism
LO3: Critically appraise the managerial and operational issues in heritage visitor attraction management
LO4: Evaluate the application of management techniques in the effective management of World Heritage Sites
LO5: Evaluate and select appropriate management techniques to enhance the management of visitor and resource management at heritage visitor attractions.

Full Details of Teaching and Assessment
2022/3, Trimester 1, BLENDED,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: SWITZERLAND
Partner:
Member of staff responsible for delivering module: Anna Leask
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module materials make full use of the available resources in this area, specifically the use of case studies to demonstrate previous, current and potential business management practices in a variety of international heritage visitor attractions. The module is based on lecture sessions delivered by an Edinburgh Napier lecturer and tutorial sessions delivered by the local tutor allowing for appropriate delivery and discussion of module content. The module is supported by extensive use of case studies using a variety of media for content delivery including websites, videos and case study support material. National and international case studies will be used to demonstrate the individual nature of heritage visitor attractions and their differing approaches to management.
Students are encouraged to observe and reflect on management practice in a variety of heritage visitor attractions, enabling you to develop your own skills and encourage the development of independent thought in relation to the identification of appropriate management approaches.



Formative Assessment:
Formative feedback is developed through in-depth seminar discussions feeding into
assessment preparation / non-credit bearing draft review opportunities


Summative Assessment:
A. Essay week 6 2000 words
B. Report week 14/15 3000 words
The assessments are devised to provide the opportunity to demonstrate knowledge of the heritage tourism sector and to offer management solutions to site management issues. The first assessment focusses on the definition and nature of heritage tourism - an essay regarding definitions - encouraging you to access a range of sources in your exploration of the sector. The second is a report based on the management of a UNESCO World Heritage Site. Clear guidance will be given to you in terms of report writing techniques. This will allow you to demonstrate your ability to identify the key issues and practical solutions in managing heritage tourism activity at a World Heritage Site, in addition to wider strategic issues at international levels.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 18
Independent Learning Guided independent study 167
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1-2 6 HOURS= 0, WORDS= 2000
Report 50 3-5 14/15 , WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2022/3, Trimester 2, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: SWITZERLAND
Partner:
Member of staff responsible for delivering module: Anna Leask
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module materials make full use of the available resources in this area, specifically the use of case studies to demonstrate previous, current and potential business management practices in a variety of international heritage visitor attractions.The module is based on lecture sessions delivered by an Edinburgh Napier lecturer and tutorial sessions delivered by the local tutor allowing for appropriate delivery and discussion of module content. The module is supported by extensive use of case studies using a variety of media for content delivery including websites, DVDs and case study support material. National and international case studies will be used to demonstrate the individual nature of heritage visitor attractions and their differing apporaches to management.
Students will be encouraged to observe and reflect on management practice in a variety of heritage visitor attractions, enabling them to develop their own skills and encourage the development of independent thought in relation to the identification of appropriate management approaches.The assessments are devised to provide the opportunity to demonstrate knowledge of the heritage tourism sector and to offer management solutions to site management issues. The first assessment focusses on the definition and nature of heritage tourism - an essay regarding definitions - encourages students to access a range of sources in their exploration of the sector. The second is an exam based on questions in relation to the management of heritage tourism. Clear guidance will be given in terms of exam technique. The questions will allow students to demonstrate their ability to identify the key issues and practical solutions in managing heritage tourism, in addition to wider strategic issues at international levels.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 18
Face To Face CL_TST 3
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1-2 6 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 50 3-5 14/15 HOURS= 3, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11704 Managing Heritage Tourism (HTMi)