Modules

Core Module Information
Module title: Managing Heritage Tourism (Switzerland)
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM11704
Module leader: Alexandra Witte
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module explores the vibrant and evolving field of heritage tourism, focusing on the wide range of sites that attract visitors—from historic landmarks and national parks to World Heritage sites. You'll examine how these attractions are managed and promoted, and the roles they play in education, entertainment, conservation, and community identity. The module helps you develop key skills in site management, sustainable planning, visitor experience design, and stakeholder engagement. By looking at both visitor and operator perspectives, you'll learn how to balance commercial, cultural, and conservation priorities. By the end, you’ll be able to critically evaluate heritage tourism’s challenges and opportunities, gaining valuable skills for careers in tourism, heritage, and destination management.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate the definitions and concepts of heritage tourism.

LO2: Critically analyse the composition and development of heritage tourism.

LO3: Critically appraise the managerial and operational issues in heritage visitor attraction management.

LO4: Critically evaluate the application of management techniques in the effective management of heritage sites.

LO5: Evaluate and select appropriate management techniques to enhance the management of visitor and resource management at heritage visitor attractions.
Full Details of Teaching and Assessment
2025/6, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: SWITZERLAND
Partner:
Member of staff responsible for delivering module: Alexandra Witte
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 15 A series of lectures delivered by an ENU tutor in block format over the course of one week.
Face To Face Seminar 18 A series of seminars delivered by a local HTMi tutor over the course of several weeks.
Online Guided independent study 167 You are required to carry out your own independent learning through reading course materials and preparation for the assessments.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 50 1~2 Week 6 , WORDS= 2500 words You will critically appraise the challenges involved in managing heritage tourism destinations drawing on relevant academic literature, tourism management frameworks, and specific case study examples.
Oral Presentation 50 3~4~5 Exam Period HOURS= 30 mins In groups of two to three students (tbc by module leader), you are required to prepare and submit online a recorded presentation assessing the challenges and management strategies employed at a single heritage site of your choosing. You must gain approval for your chosen heritage site from the Local Tutor before proceeding, and you should not select a site that has been covered in detail within the course materials.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2025/6, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: In Person
Location of delivery: SWITZERLAND
Partner:
Member of staff responsible for delivering module: Alexandra Witte
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 15 A series of lectures delivered by an ENU tutor in block format over the course of one week.
Face To Face Seminar 18 A series of seminars delivered by a local HTMi tutor over the course of several weeks.
Online Guided independent study 167 You are required to carry out your own independent learning through reading course materials and preparation for the assessments.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 50 1~2 Week 6 , WORDS= 2500 words You will critically appraise the challenges involved in managing heritage tourism destinations drawing on relevant academic literature, tourism management frameworks, and specific case study examples.
Oral Presentation 50 3~4~5 Exam Period HOURS= 30 mins In groups of two to three students (tbc by module leader), you are required to prepare and submit online a recorded presentation assessing the challenges and management strategies employed at a single heritage site of your choosing. You must gain approval for your chosen heritage site from the Local Tutor before proceeding, and you should not select a site that has been covered in detail within the course materials.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11704 Managing Heritage Tourism (HTMi)
 

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