Modules

Core Module Information
Module title: International Festival and Event Management (Hong Kong)
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM11912
Module leader: Jane Ali-Knight
School The Business School
Subject area group: Tourism and Languages
Prerequisites

N/A
Description of module content:

- Introduction to and examination of the management functions of festivals and events and the role of marketing
- An evaluation of the role of festival and event marketing plans, situational analysis and USP
- The extended marketing mix for services applied to festival and events
- The role of public relations for festival and events
- Strategic function of festivals, and the festival 'place' marketing mix
- The strategic role of sponsorship for festivals and events
- Trends and future developments of festival and events
Learning Outcomes for module:

LO1: Evaluate and appraise the origins, aims and significance of festivals and events in relation to their international context
LO2: Determine and critically appraise the marketing of festivals and events as a core management function
LO3: Critically explore types and forms of festivals and events and promotion strategies
LO4: Engage in and justify critical evaluation of the strategic role of festivals and events in the marketing of places
LO5: Critically appraise future developments in the marketing, branding and management of international festival and events
Full Details of Teaching and Assessment
2023/4, Trimester 1, Face-to-Face,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Jane Ali-Knight
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Independent Learning Guided independent study 150
Independent Learning Guided independent study 20
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 40 2,4 9 HOURS= 0, WORDS= 2000
Portfolio 60 1,3 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100
2023/4, Trimester 2, Face-to-Face,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Jane Ali-Knight
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Independent Learning Guided independent study 150
Independent Learning Guided independent study 20
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 40 2,4 9 HOURS= 0, WORDS= 2000
Portfolio 60 1,3 14/15 HOURS= 0, WORDS= 3000
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11912 - Festival and Event Management
 

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