Core Module Information
Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11913
Module leader: Martin Robertson
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

An introduction to the business events industry; an analysis of the various stakeholders in the industry such as buyers, suppliers and intermediaries; an evaluation of the supply and demand characteristics of the industry; developing an understanding of the external environment; an analysis of event planning (buyer and supplier perspectives); evaluating the impacts of business events and venues; examining current trends and forecasting future issues.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Analyse the different types of demand for business event facilities.

LO2: Evaluate supply trends in a local, national and global context.

LO3: Critically review the varying stakeholder roles in the planning and management of business events.

LO4: Identify the principle economic, social and environmental impacts of business events and venues within a destination.

LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Full Details of Teaching and Assessment
2023/4, Trimester 3, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Martin Robertson
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Online Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1~2~3~4~5 Week 7 , WORDS= 2000
Report 50 1~2~3~4~5 Week 14 , WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
TSM11913 International Business Event Management