Module title: International Business Event Management

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM11913
Module leader: Pauline Gordon
School The Business School
Subject area group: Tourism and Languages
Prerequisites

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2019/0, Trimester 1, Face-to-Face,
Occurrence: 002
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Paul Barron
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module is taught in five x three-hour blocks for lectures followed by 15 hours of seminars. Students will be required to carry out preparatory background reading, as well as discussing case-studies and making short presentations in class (LO 1-5).

Formative Assessment:
The module is assessed by two individual written reports. Students are firstly required to submit a report that requires them to identify a particular destination and evaluate the current and future business event industry in that destination. Secondly, students are required to develop a conference bid based on information provided in a case study. Feedback will focus on achievement of the requirements of the individual assessments as well as academic writing skills.

Summative Assessment:
The module is assessed by two individual written reports. Students are firstly required to submit a report that requires them to identify a particular destination and evaluate the current and future business event industry in that destination. Secondly, students are required to develop a conference bid based on information provided in a case study. Feedback will focus on achievement of the requirements of the individual assessments as well as academic writing skills.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Tutorial 15
Independent Learning Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 all 7 HOURS= 0, WORDS= 3000
Report 50 all 13 HOURS= 0, WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2019/0, Trimester 2, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Pauline Gordon
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
The module is taught in five x three-hour blocks for lectures followed by 15 hours of seminars. Students will be required to carry out preparatory background reading, as well as discussing case-studies and making short presentations in class (LO 1-5).

Embedding of employability/PDP/Scholarship Skills
Students will develop time management, group working, communication and research skills. The module includes a critical writing seminar, designed to develop academic literacy

Assessment (formative or summative)
The module is assessed by two individual written reports. Students are firstly required to submit a report that requires them to identify a particular destination and evaluate the current and future business event industry in that destination. Secondly, students are required to develop a conference bid based on information provided in a case study. Feedback will focus on achievement of the requirements of the individual assessments as well as academic writing skills.

Research / teaching linkages
Students will be asked to critically analyse academic writing as part of their seminar activities. They will also be required to carry out independent research for their coursework assignments.

Supporting equality and diversity
All module materials will be on Moodle, and can be provided in advance if required. A flexible approach will be taken in order to best meet the needs of individual students.

Internationalisation
An international perspective is embedded throughout this module, as suggested by its name. Students are free to choose any destination for the purposes of their first assessment.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Independent Learning Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 ALL 7 HOURS= 0, WORDS= 0
Report 50 ALL 13/14 HOURS= 0, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

An introduction to the business events industry; an analysis of the various stakeholders in the industry such as buyers, suppliers and intermediaries; an evaluation of the supply and demand characteristics of the industry; developing an understanding of the external environment; an analysis of event planning (buyer and supplier perspectives); evaluating the impacts of business events and venues; examining current trends and forecasting future issues.

Learning Outcomes for module:

LO1: Analyse the different types of demand for business event facilities
LO2: Evaluate supply trends in a local, national and global context
LO3: Critically review the varying stakeholder roles in the planning and management of business events.
LO4: Identify the principle economic, social and environmental impacts of business events and venues within a destination
LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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