There are no pre-requisites for this module to be added

An introduction to the business events industry; an analysis of the various stakeholders in the industry such as buyers, suppliers and intermediaries; an evaluation of the supply and demand characteristics of the industry; developing an understanding of the external environment; an analysis of event planning (buyer and supplier perspectives); evaluating the impacts of business events and venues; examining current trends and forecasting future issues.

Upon completion of this module you will be able to

LO1: Analyse the different types of demand for business event facilities.

LO2: Evaluate supply trends in a local, national and global context.

LO3: Critically review the varying stakeholder roles in the planning and management of business events.

LO4: Identify the principle economic, social and environmental impacts of business events and venues within a destination.

LO5: Determine the appropriate application of management strategies for the successful planning, implementation and control of business events.