There are no pre-requisites for this module to be added

You will discover how businesses create value from data; learn and apply descriptive, prescriptive, predictive, and strategic analytics to help your business make better decisions and extract the maximum value from the data your business generates and collects; and appreciate the key legal, ethical and cultural challenges of business data use.

Upon completion of this module you will be able to

LO1: Explore how businesses exploit data as a core asset

LO2: Equip you with the knowledge and skills for analysing and interpreting data through effective visualisation techniques.

LO3: Provide you a foundation of the statistical methods for business forecasting that have wide applications in business.

LO4: Introduce you to key optimisation techniques and illustrate their application to address resource trade-off problems that diverse business operations face.

LO5: Discover how you can use analytics strategically for medium and long-term planning

LO6: Critically discuss the challenges you will face when managing and using data, including legal, cultural, and ethical issues.

LO7: Support you to scope, plan and implement a project to use analytics to improve an aspect of your business