Edinburgh Napier University

Modules

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SCQF 07:
Consumer Behaviour (MKT07102)
Essentials of Marketing (MKT07104)
SCQF 08:
Digital Services Marketing (MKT08108)
Market Research in Practice (MKT08105)
Marketing Communication Tools (MKT08101)
Marketing Research and Communications (MKT08103)
Marketing Research and Communications (2) (Hong Kong) (MKT08904)
Marketing Research and Communications (2) (Online) (MKT08404)
Social Media Marketing (MKT08109)
SCQF 09:
Brand Management (MKT09109)
Brand Management (Hong Kong) (MKT09909)
Contemporary Selling Process (SAL09401)
Direct & Digital Marketing (MKT09406)
Direct & Digital Marketing (MKT09106)
Direct and Digital Marketing (Hong Kong) (MKT09906)
International Marketing (MKT09101)
International Marketing (MKT09901)
International Marketing (MKT09401)
Marketing and Society (MKT09103)
Retail Marketing (MKT09107)
Retail Marketing (MKT09907)
Social Marketing (MKT09108)
Social Marketing (HK) (MKT09908)
SCQF 10:
Digital Content Marketing in an AI World (MKT08601)
Digital Marketing Analytics (MKT10104)
Digital Marketing Analytics (Hong Kong) (MKT10904)
Dissertation (BAMM) Hong Kong (MKT10932)
Marketing Ethics and Sustainability (MKT10105)
Marketing Management in Practice (MKT10103)
Marketing Management in Practice (Hong Kong) (MKT10903)
SCQF 11:
Building and Marketing High Performing Organisations (MKT11445)
Consumer Behaviour (MKT11102)
Consumer Insights (MKT11112)
Consumer Insights (Hong Kong) (MKT11925)
Digital Analytics Strategy (MKT11110)
Digital Analytics Strategy (Hong Kong) (MKT11910)
Digital Marketing Strategy (MKT11924)
Digital Marketing Strategy (MKT11124)
Digital Marketing Strategy (CPD) (MKT11211)
Dissertation (Hong Kong) (MKT11930)
Global Marketing (MKT11404)
Global Marketing (MKT11504)
Global Marketing (MKT11104)
Global Marketing (Hong Kong) (MKT11904)
Global Marketing (PSB) (MKT11705)
Marketing Communications (MKT11101)
Marketing Communications (Hong Kong) (MKT11901)
Marketing Strategy for Business Leaders (MKT11123)
Principles and Practice of Marketing (MKT11108)
Principles and Practice of Marketing (Hong Kong) (MKT11908)
Social Media and Content Marketing (MKT11911)
Social Media and Content Marketing (CPD) (MKT11212)
Strategic Brand Management (MKT11503)
Strategic Brand Management (MKT11103)
Strategic Brand Management (Hong Kong) (MKT11903)

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